GSA Awards $843K for 10 Ford 4x4 SUVs to Ford Motor Co. Under Full and Open Competition

Contract Overview

Contract Amount: $84,324 ($84.3K)

Contractor: Ford Motor CO

Awarding Agency: General Services Administration

Start Date: 2026-04-09

End Date: 2026-11-05

Contract Duration: 210 days

Daily Burn Rate: $402/day

Competition Type: FULL AND OPEN COMPETITION

Number of Offers Received: 10

Pricing Type: FIRM FIXED PRICE

Sector: Transportation

Official Description: 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING

Place of Performance

Location: DEARBORN, WAYNE County, MICHIGAN, 48126

State: Michigan Government Spending

Plain-Language Summary

General Services Administration obligated $84,324 to FORD MOTOR CO for work described as: 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING Key points: 1. The contract is for 10 intermediate 4x4 SUVs, indicating a need for versatile vehicles. 2. Ford Motor Co. is the awardee, a major automotive manufacturer with a strong market presence. 3. The contract is set for delivery within 210 days, suggesting a moderate urgency. 4. The use of Firm Fixed Price contract type aims to control costs and mitigate risk.

Value Assessment

Rating: good

The average price per vehicle is approximately $84,324. This price needs to be benchmarked against similar government and commercial fleet purchases of comparable 4x4 SUVs to assess value.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The contract was awarded under full and open competition, which typically fosters competitive pricing and ensures the government receives fair market value. The specific details of the bidding process would further clarify price discovery.

Taxpayer Impact: The use of competitive bidding is expected to result in a reasonable price for taxpayers, avoiding inflated costs associated with less competitive procurement methods.

Public Impact

Federal agencies will receive new, capable vehicles for operational needs. The procurement supports a major domestic automotive manufacturer. The acquisition contributes to the operational readiness of federal personnel. Taxpayer funds are being utilized for essential government fleet assets.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Warning Flags

Potential for higher-than-market price if competition was not robust.
Long-term maintenance and operational costs not detailed.
Vehicle suitability for specific upfitting requirements needs verification.

Positive Signals

Awarded under full and open competition.
Firm Fixed Price contract type provides cost certainty.
Delivery within a reasonable timeframe.

Sector Analysis

Automotive procurement falls under the broader transportation and fleet management sector. Spending benchmarks for similar intermediate SUVs vary significantly based on features and trim levels, but this price point warrants comparison to ensure value.

Small Business Impact

While the awardee is a large manufacturer, the procurement process itself, if conducted with broad outreach, could indirectly benefit small businesses through subcontracting opportunities or by setting a competitive market standard.

Oversight & Accountability

The General Services Administration (GSA) oversees this contract, ensuring adherence to federal procurement regulations. The Federal Acquisition Service manages the award, indicating established oversight mechanisms are in place.

Related Government Programs

Automobile Manufacturing
General Services Administration Contracting
Federal Acquisition Service Programs

Risk Flags

Potential for price inflation if competition was limited in practice.
Lack of detail on specific upfitting requirements.
Absence of total cost of ownership data.
Need for comparative pricing analysis against market benchmarks.

Frequently Asked Questions

What is this federal contract paying for?

General Services Administration awarded $84,324 to FORD MOTOR CO. 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING

Who is the contractor on this award?

The obligated recipient is FORD MOTOR CO.

Which agency awarded this contract?

Awarding agency: General Services Administration (Federal Acquisition Service).

What is the total obligated amount?

The obligated amount is $84,324.

What is the period of performance?

Start: 2026-04-09. End: 2026-11-05.

What is the specific upfitting required for these SUVs, and how does it impact the final cost and vehicle utility?

The data indicates the SUVs are intended 'FOR UPFITTING,' suggesting customization for specific agency tasks. The exact nature of this upfitting is crucial for a complete value assessment. Without details on the modifications (e.g., specialized equipment, reinforced structures), it's difficult to determine if the $84,324 per unit price is justified for the intended operational purpose and if it aligns with market rates for similarly outfitted vehicles.

How does the $84,324 per-unit cost compare to similar government fleet vehicle procurements or commercial sales of comparable 4x4 SUVs?

Benchmarking this price against other government contracts for similar vehicles (e.g., intermediate 4x4 SUVs with comparable passenger capacity) and against commercial dealership pricing for equivalent models is essential. If this price is significantly higher than benchmarks, it could indicate a lack of aggressive competition or potentially unnecessary features being included in the base price, raising concerns about cost-effectiveness for taxpayers.

What is the expected lifespan and total cost of ownership for these vehicles, including maintenance and fuel, to fully assess their effectiveness?

The current contract focuses on the acquisition cost. A comprehensive assessment of effectiveness requires understanding the total cost of ownership over the vehicles' expected lifespan. This includes projected maintenance, repair, fuel consumption, and potential resale value. Without this data, it's challenging to determine the long-term value and efficiency these SUVs will provide to the government agencies utilizing them.

Industry Classification

NAICS: Manufacturing › Motor Vehicle Manufacturing › Automobile Manufacturing

Product/Service Code: MOTOR VEHICLES, CYCLES, TRAILERS

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Solicitation ID: 47QMCA21R0008

Offers Received: 10

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Parent Company: Ford Motor Company

Address: 1 AMERICAN RD, DEARBORN, MI, 48126

Business Categories: Category Business, Corporate Entity Not Tax Exempt, Manufacturer of Goods, Not Designated a Small Business, Special Designations, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $84,324

Exercised Options: $84,324

Current Obligation: $84,324

Contract Characteristics

Multi-Year Contract: Yes

Commercial Item: COMMERCIAL PRODUCTS/SERVICES

Cost or Pricing Data: NO

Parent Contract

Parent Award PIID: 47QMCA22D000P

IDV Type: IDC

Timeline