GSA Awards $843K for 10 Ford 4x4 SUVs to Ford Motor Co. Under Full and Open Competition

Contract Overview

Contract Amount: $84,324 ($84.3K)

Contractor: Ford Motor CO

Awarding Agency: General Services Administration

Start Date: 2026-04-09

End Date: 2026-11-05

Contract Duration: 210 days

Daily Burn Rate: $402/day

Competition Type: FULL AND OPEN COMPETITION

Number of Offers Received: 10

Pricing Type: FIRM FIXED PRICE

Sector: Transportation

Official Description: 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING

Place of Performance

Location: DEARBORN, WAYNE County, MICHIGAN, 48126

State: Michigan Government Spending

Plain-Language Summary

General Services Administration obligated $84,324 to FORD MOTOR CO for work described as: 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING Key points: 1. Contract awarded for 10 intermediate 4-door, 5-passenger 4x4 SUVs. 2. Ford Motor Co. is the sole awardee. 3. The contract is for firm-fixed-price delivery orders. 4. The North American Industry Classification System (NAICS) code is 336111 (Automobile Manufacturing).

Value Assessment

Rating: fair

The average price per vehicle is approximately $84,324. This appears high for a standard SUV, even with potential upfitting, and warrants further investigation against market benchmarks for similar government or commercial fleet purchases.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The contract was awarded under full and open competition, suggesting a competitive bidding process. However, the specific awardee and price require scrutiny to ensure the best value was achieved.

Taxpayer Impact: Taxpayer funds are used for the purchase of these vehicles. The final cost relative to market value will determine the overall efficiency of this spending.

Public Impact

Government fleet acquisition impacts vehicle availability for federal agencies. The cost of these vehicles contributes to the overall federal transportation budget. Procurement practices influence the automotive market and supplier relationships. Ensuring competitive pricing protects taxpayer dollars.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Warning Flags

High per-unit cost
Limited detail on upfitting specifications

Positive Signals

Full and open competition utilized
Firm-fixed-price contract type

Sector Analysis

Automobile manufacturing and fleet acquisition fall under the broader transportation and general services sectors. Government vehicle procurement benchmarks vary significantly based on vehicle type, customization, and volume, but this price point is notable.

Small Business Impact

This contract was awarded to Ford Motor Co., a large manufacturer. There is no indication that small businesses were involved in this specific award, either as prime contractors or significant subcontractors.

Oversight & Accountability

The General Services Administration (GSA) manages federal procurement, including vehicle acquisition. Oversight is crucial to ensure fair pricing and adherence to acquisition regulations.

Related Government Programs

Automobile Manufacturing
General Services Administration Contracting
Federal Acquisition Service Programs

Risk Flags

High per-unit cost
Lack of detailed upfitting information
Potential for better pricing through further negotiation or alternative vehicles
Limited visibility into the competitive bids received

Frequently Asked Questions

What is this federal contract paying for?

General Services Administration awarded $84,324 to FORD MOTOR CO. 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING

Who is the contractor on this award?

The obligated recipient is FORD MOTOR CO.

Which agency awarded this contract?

Awarding agency: General Services Administration (Federal Acquisition Service).

What is the total obligated amount?

The obligated amount is $84,324.

What is the period of performance?

Start: 2026-04-09. End: 2026-11-05.

What specific upfitting requirements justify the high per-unit cost of these SUVs?

The provided data lacks specific details on the upfitting required for these 4x4 SUVs. Standard government fleet vehicles often include modifications for specific agency needs, such as law enforcement, specialized equipment mounting, or enhanced durability. Without a detailed breakdown of these upfitting costs, it is difficult to assess their impact on the overall price and determine if they are reasonable compared to commercial equivalents or industry standards for similar modifications.

How does the $84,324 per-unit cost compare to similar government fleet vehicle procurements?

Benchmarking this per-unit cost against similar government fleet vehicle procurements is essential. Factors like vehicle trim level, optional equipment, and specific agency modifications can cause significant price variations. A comprehensive review would involve comparing this price to recent awards for comparable SUVs (e.g., Ford Explorer, Chevrolet Tahoe) procured by agencies like the Department of Defense or Department of the Interior, considering the quantity and delivery timelines.

What is the potential impact of this contract on future government vehicle acquisition strategies?

The outcome of this procurement, particularly the final price paid and the competitive landscape observed, can inform future government vehicle acquisition strategies. If the price is deemed high, it may prompt GSA and other agencies to revise their specifications, explore alternative vehicle models, or negotiate more aggressively with manufacturers. Conversely, if the upfitting is justified and the competition was robust, it could reinforce current procurement approaches for specialized vehicles.

Industry Classification

NAICS: Manufacturing › Motor Vehicle Manufacturing › Automobile Manufacturing

Product/Service Code: MOTOR VEHICLES, CYCLES, TRAILERS

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Solicitation ID: 47QMCA21R0008

Offers Received: 10

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Parent Company: Ford Motor Company

Address: 1 AMERICAN RD, DEARBORN, MI, 48126

Business Categories: Category Business, Corporate Entity Not Tax Exempt, Manufacturer of Goods, Not Designated a Small Business, Special Designations, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $84,324

Exercised Options: $84,324

Current Obligation: $84,324

Contract Characteristics

Multi-Year Contract: Yes

Commercial Item: COMMERCIAL PRODUCTS/SERVICES

Cost or Pricing Data: NO

Parent Contract

Parent Award PIID: 47QMCA22D000P

IDV Type: IDC

Timeline