GSA Awards $843K for 10 Ford 4x4 SUVs to Ford Motor Co. Under Full and Open Competition

Contract Overview

Contract Amount: $84,324 ($84.3K)

Contractor: Ford Motor CO

Awarding Agency: General Services Administration

Start Date: 2026-04-09

End Date: 2026-11-05

Contract Duration: 210 days

Daily Burn Rate: $402/day

Competition Type: FULL AND OPEN COMPETITION

Number of Offers Received: 10

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING

Place of Performance

Location: DEARBORN, WAYNE County, MICHIGAN, 48126

State: Michigan Government Spending

Plain-Language Summary

General Services Administration obligated $84,324 to FORD MOTOR CO for work described as: 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING Key points: 1. Contract awarded for 10 intermediate 4-door, 5-passenger 4x4 SUVs. 2. Ford Motor Co. is the sole awardee. 3. The contract is for firm-fixed-price delivery orders. 4. The North American Industry Classification System (NAICS) code is 336111 (Automobile Manufacturing).

Value Assessment

Rating: fair

The average price per vehicle is approximately $84,324. This appears high for a standard 4x4 SUV, potentially indicating specialized upfitting costs or a lack of competitive pressure on pricing.

Cost Per Unit: $84,324

Competition Analysis

Competition Level: full-and-open

The contract was awarded under full and open competition, suggesting multiple bidders could have participated. However, the specific awardee and price warrant further scrutiny to ensure competitive pricing was achieved.

Taxpayer Impact: Taxpayer funds are used for the procurement of these vehicles. The final cost, especially if inflated due to limited competition or high per-unit pricing, represents a direct impact on public funds.

Public Impact

Government fleet modernization efforts are supported by this procurement. Availability of specialized vehicles for federal agency operations. Potential for increased operational efficiency with new vehicle assets.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Warning Flags

High per-unit cost for standard SUVs.
Lack of detail on upfitting costs.
Limited information on competitive pricing achieved.

Positive Signals

Awarded under full and open competition.
Firm-fixed-price contract provides cost certainty.
Vehicles are for essential government operations.

Sector Analysis

Automobile manufacturing (NAICS 336111) is a mature sector. Spending benchmarks for similar government vehicle procurements should be reviewed to assess if this price is competitive, especially considering potential upfitting.

Small Business Impact

This contract was awarded to Ford Motor Co., a large business. There is no indication of small business participation in this specific award, which is common for direct vehicle manufacturing contracts.

Oversight & Accountability

The General Services Administration (GSA) manages this contract through its Federal Acquisition Service. Oversight should focus on ensuring the pricing reflects fair market value, especially given the high per-unit cost.

Related Government Programs

Automobile Manufacturing
General Services Administration Contracting
Federal Acquisition Service Programs

Risk Flags

High per-unit cost.
Lack of detailed upfitting information.
Potential for price inflation in specialized vehicle procurements.
Need to verify competitive pricing achieved.

Frequently Asked Questions

What is this federal contract paying for?

General Services Administration awarded $84,324 to FORD MOTOR CO. 4X4 SUV, INTERMEDIATE, 4 DR, 5 PASS, FOR UPFITTING

Who is the contractor on this award?

The obligated recipient is FORD MOTOR CO.

Which agency awarded this contract?

Awarding agency: General Services Administration (Federal Acquisition Service).

What is the total obligated amount?

The obligated amount is $84,324.

What is the period of performance?

Start: 2026-04-09. End: 2026-11-05.

What specific upfitting is included in the $84,324 per-unit cost, and how does this compare to industry standards for similar government vehicles?

The provided data does not detail the specific upfitting requirements for the 4x4 SUVs. A thorough review would involve comparing the total cost, including any modifications, against benchmarks for similarly equipped vehicles procured by other federal agencies or state/local governments to determine if the price is competitive and justified.

Given the full and open competition, why was the per-unit cost so high, and were there any challenges in achieving a lower price?

While awarded under full and open competition, the high per-unit cost suggests potential factors such as limited manufacturer availability for specific configurations, high demand, or significant specialized upfitting requirements not detailed here. Further analysis of the solicitation and award documents would be needed to understand the pricing dynamics and any challenges encountered.

How will the effectiveness of these SUVs in supporting agency missions be measured, and what is the expected lifespan and total cost of ownership?

Effectiveness is typically measured through mission-specific performance metrics and user feedback. The expected lifespan and total cost of ownership would depend on factors like mileage, maintenance schedules, fuel efficiency, and the durability of the upfitting. Agencies usually track these metrics to inform future procurement decisions and ensure value for money.

Industry Classification

NAICS: Manufacturing › Motor Vehicle Manufacturing › Automobile Manufacturing

Product/Service Code: MOTOR VEHICLES, CYCLES, TRAILERS

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Solicitation ID: 47QMCA21R0008

Offers Received: 10

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Parent Company: Ford Motor Company

Address: 1 AMERICAN RD, DEARBORN, MI, 48126

Business Categories: Category Business, Corporate Entity Not Tax Exempt, Manufacturer of Goods, Not Designated a Small Business, Special Designations, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $84,324

Exercised Options: $84,324

Current Obligation: $84,324

Contract Characteristics

Multi-Year Contract: Yes

Commercial Item: COMMERCIAL PRODUCTS/SERVICES

Cost or Pricing Data: NO

Parent Contract

Parent Award PIID: 47QMCA22D000P

IDV Type: IDC

Timeline