NASA awards $2.5M leadership coaching contract to Bryce Solutions, LLC, with 3 bidders
Contract Overview
Contract Amount: $2,527,240 ($2.5M)
Contractor: Bryce Solutions, LLC
Awarding Agency: National Aeronautics and Space Administration
Start Date: 2023-09-01
End Date: 2025-02-28
Contract Duration: 546 days
Daily Burn Rate: $4.6K/day
Competition Type: FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES
Number of Offers Received: 3
Pricing Type: FIRM FIXED PRICE
Sector: Other
Official Description: NASA ENTERPRISE-WIDE HUMAN CAPITAL SUPPORT SERVICES (NEHCSS) - BRYCE SOLUTIONS, LLC T.O 80NSSC23FB052 - LEADERSHIP AND EXECUTIVE LEVEL ONE-ON-ONE COACHING SERVICES
Place of Performance
Location: ALEXANDRIA, ALEXANDRIA CITY County, VIRGINIA, 22314
State: Virginia Government Spending
Plain-Language Summary
National Aeronautics and Space Administration obligated $2.5 million to BRYCE SOLUTIONS, LLC for work described as: NASA ENTERPRISE-WIDE HUMAN CAPITAL SUPPORT SERVICES (NEHCSS) - BRYCE SOLUTIONS, LLC T.O 80NSSC23FB052 - LEADERSHIP AND EXECUTIVE LEVEL ONE-ON-ONE COACHING SERVICES Key points: 1. Contract focuses on executive-level coaching to enhance leadership effectiveness. 2. Competition involved three bidders, suggesting a moderately competitive landscape. 3. Firm-fixed-price contract type aims to control costs for defined services. 4. Duration of 546 days indicates a medium-term engagement for support. 5. Services are categorized under Human Resources Consulting, aligning with organizational development needs. 6. Contract awarded by NASA's National Aeronautics and Space Administration. 7. Small business set-aside was not utilized for this procurement.
Value Assessment
Rating: good
The contract value of $2.53 million for leadership and executive coaching over approximately 18 months appears reasonable given the specialized nature of the services. Benchmarking against similar federal contracts for executive coaching is challenging due to the bespoke nature of such services, but the price per day of service is within expected ranges for high-level consultants. The firm-fixed-price structure provides cost certainty for NASA.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
This contract was awarded under 'Full and Open Competition After Exclusion of Sources,' indicating that while the initial solicitation may have had some exclusions, the final award was made after a broad competition. Three bidders participated, which suggests a moderate level of competition. This number is sufficient to provide NASA with a choice of qualified vendors and likely contributed to a competitive pricing structure.
Taxpayer Impact: A competitive process, even with three bidders, generally benefits taxpayers by encouraging vendors to offer their best pricing and service offerings to secure the contract.
Public Impact
Benefits NASA leadership by providing targeted coaching to improve decision-making and team management. Services delivered include one-on-one coaching sessions, leadership development workshops, and strategic guidance. Geographic impact is primarily within NASA facilities, supporting agency-wide leadership development. Workforce implications include enhanced capabilities for NASA's senior leaders, potentially cascading positive effects throughout the organization.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Potential for over-reliance on external consultants for internal leadership development.
- Ensuring clear metrics for coaching effectiveness and ROI is crucial for value assessment.
Positive Signals
- Focus on executive-level coaching addresses critical leadership needs within NASA.
- Competitive award process suggests a fair market price was likely achieved.
- Firm-fixed-price contract provides budget predictability.
Sector Analysis
The federal market for Human Resources Consulting Services, particularly specialized areas like executive coaching, is robust. This contract fits within the broader professional services sector, which supports various government agencies in optimizing their human capital. Comparable spending benchmarks for executive coaching can vary widely based on the seniority of the individuals being coached and the duration of the engagement, but this contract's value is consistent with significant organizational development initiatives.
Small Business Impact
This contract was not set aside for small businesses, nor does it appear to have specific subcontracting requirements for small businesses mentioned in the provided data. The award to Bryce Solutions, LLC, a company whose size is not specified but is likely a prime contractor, means that opportunities for small business participation would typically be driven by the prime contractor's own subcontracting plan, if any.
Oversight & Accountability
Oversight for this contract would primarily reside with the contracting officer and the NASA program office responsible for human capital development. Performance monitoring would likely involve regular check-ins, review of coaching session outcomes, and feedback from the executives receiving coaching. Transparency is facilitated through the federal procurement data system, where contract awards are publicly reported. Inspector General jurisdiction would apply in cases of suspected fraud, waste, or abuse.
Related Government Programs
- NASA Human Capital Management
- Federal Leadership Development Programs
- Executive Coaching Services
- Professional and Management Consulting Services
Risk Flags
- Potential for limited competition
- Need for clear performance metrics
Tags
nasa, human-resources-consulting, leadership-coaching, executive-coaching, firm-fixed-price, full-and-open-competition, delivery-order, professional-services, virginia, federal-agency
Frequently Asked Questions
What is this federal contract paying for?
National Aeronautics and Space Administration awarded $2.5 million to BRYCE SOLUTIONS, LLC. NASA ENTERPRISE-WIDE HUMAN CAPITAL SUPPORT SERVICES (NEHCSS) - BRYCE SOLUTIONS, LLC T.O 80NSSC23FB052 - LEADERSHIP AND EXECUTIVE LEVEL ONE-ON-ONE COACHING SERVICES
Who is the contractor on this award?
The obligated recipient is BRYCE SOLUTIONS, LLC.
Which agency awarded this contract?
Awarding agency: National Aeronautics and Space Administration (National Aeronautics and Space Administration).
What is the total obligated amount?
The obligated amount is $2.5 million.
What is the period of performance?
Start: 2023-09-01. End: 2025-02-28.
What is the track record of Bryce Solutions, LLC in providing similar executive coaching services to federal agencies?
Information regarding Bryce Solutions, LLC's specific track record with federal agencies for executive coaching is not detailed in the provided data. However, the award of this contract by NASA suggests they possess the necessary qualifications and experience to meet the agency's requirements. Further investigation into their past performance, client testimonials, and previous federal contracts would be needed for a comprehensive assessment. Typically, agencies conduct thorough past performance reviews during the source selection process to evaluate a contractor's ability to successfully perform similar work.
How does the cost per day of coaching compare to industry benchmarks for similar executive-level services?
The provided data does not allow for a precise calculation of the cost per day of coaching, as it aggregates the total contract value over the duration without specifying the number of coaching hours or sessions. However, the total contract value of approximately $2.53 million over 546 days (about 1.5 years) suggests a significant investment. For high-level executive coaching, daily rates can range from $1,500 to $5,000 or more, depending on the coach's experience, the client's seniority, and the scope of engagement. Without more granular data on service delivery, a direct comparison is difficult, but the overall contract value is substantial for specialized leadership support.
What are the key performance indicators (KPIs) used to measure the success of this leadership coaching engagement?
The provided data does not specify the key performance indicators (KPIs) for this contract. Typically, for executive coaching, success metrics might include improvements in leadership competencies (e.g., communication, strategic thinking, team building), enhanced employee engagement scores within the coached leader's team, successful achievement of specific leadership development goals, and 360-degree feedback assessments. NASA's program office would be responsible for defining and monitoring these KPIs to ensure the coaching delivers tangible value and meets the intended objectives.
What is the historical spending pattern for leadership and executive coaching services at NASA?
Historical spending patterns for leadership and executive coaching at NASA are not detailed in the provided data. This specific contract, valued at $2.53 million, represents a significant investment in such services. To understand historical trends, one would need to analyze NASA's procurement data over several fiscal years, looking for contracts categorized under human resources consulting, leadership development, or executive coaching. This would reveal whether spending in this area is increasing, decreasing, or remaining consistent.
What is the potential risk associated with the limited number of bidders (3) in this competition?
While three bidders represent a moderate level of competition, it is not as robust as a larger pool. The primary risk associated with a limited number of bidders is potentially reduced price competition, which could lead to higher costs for the government compared to a more crowded field. Additionally, it might limit the diversity of approaches or innovative solutions available. However, if the three bidders were highly qualified and submitted competitive proposals, the risk to price and quality may be mitigated. NASA's source selection process would have evaluated the proposals against established criteria to ensure value.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services › Human Resources Consulting Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Solicitation ID: 80NSSC23Q0077
Offers Received: 3
Pricing Type: FIRM FIXED PRICE (J)
Evaluated Preference: NONE
Contractor Details
Address: 1199 N FAIRFAX ST STE 800, ALEXANDRIA, VA, 22314
Business Categories: Category Business, Joint Venture Women Owned Small Business, Limited Liability Corporation, Partnership or Limited Liability Partnership, Small Business, Special Designations, U.S.-Owned Business, Woman Owned Business, Women Owned Small Business
Financial Breakdown
Contract Ceiling: $7,540,440
Exercised Options: $7,540,440
Current Obligation: $2,527,240
Actual Outlays: $2,525,708
Contract Characteristics
Multi-Year Contract: Yes
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Cost or Pricing Data: NO
Parent Contract
Parent Award PIID: 80NSSC23DA002
IDV Type: IDC
Timeline
Start Date: 2023-09-01
Current End Date: 2025-02-28
Potential End Date: 2025-02-28 00:00:00
Last Modified: 2026-02-10
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