DoD's $11M Multimedia Support Contract Awarded to PCI Productions LLC Under Full and Open Competition

Contract Overview

Contract Amount: $10,995,562 ($11.0M)

Contractor: PCI Productions LLC

Awarding Agency: Department of Defense

Start Date: 2024-08-20

End Date: 2029-09-03

Contract Duration: 1,840 days

Daily Burn Rate: $6.0K/day

Competition Type: FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES

Number of Offers Received: 4

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: ENTERPRISE MULTIMEDIA CENTER (EMC) SUPPORT SERVICES FIVE YEAR CONTRACT REQUIREMENT - INCLUDES MULTIMEDIA, AUDIOVISUAL, PHOTOGRAPHY, GRAPHICS AND ANIMATION, AND TELEVISION VIDEO SUPPORT SERVICES.

Place of Performance

Location: FORT EUSTIS, NEWPORT NEWS CITY County, VIRGINIA, 23604

State: Virginia Government Spending

Plain-Language Summary

Department of Defense obligated $11.0 million to PCI PRODUCTIONS LLC for work described as: ENTERPRISE MULTIMEDIA CENTER (EMC) SUPPORT SERVICES FIVE YEAR CONTRACT REQUIREMENT - INCLUDES MULTIMEDIA, AUDIOVISUAL, PHOTOGRAPHY, GRAPHICS AND ANIMATION, AND TELEVISION VIDEO SUPPORT SERVICES. Key points: 1. Contract awarded for comprehensive multimedia, audiovisual, and video support services. 2. PCI Productions LLC secured the contract through full and open competition. 3. The contract has a duration of 1840 days, ending in September 2029. 4. This award falls under the Motion Picture and Video Production industry (NAICS 512110).

Value Assessment

Rating: good

The contract's firm fixed price structure provides cost certainty. Benchmarking against similar multimedia support contracts is recommended to ensure optimal value.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The contract was awarded under full and open competition after exclusion of sources, indicating a competitive bidding process. This method generally promotes price discovery and competitive pricing.

Taxpayer Impact: The competitive award process aims to ensure taxpayer funds are used efficiently for essential multimedia services.

Public Impact

Ensures continued availability of critical multimedia and video production capabilities for the Department of Defense. Supports various communication and documentation needs through audiovisual, photography, and animation services. The contract's duration suggests a long-term requirement for these specialized services.

Waste & Efficiency Indicators

Waste Risk Score: 59 / 10

Warning Flags

  • Lack of specific performance metrics in provided data.
  • Potential for scope creep in multimedia services over the contract term.

Positive Signals

  • Awarded through full and open competition.
  • Firm fixed price contract provides cost predictability.
  • Long-term contract ensures service continuity.

Sector Analysis

This contract falls within the Motion Picture and Video Production sector, which supports various government communication and documentation needs. Spending benchmarks for similar services can vary widely based on scope and duration.

Small Business Impact

The data indicates that small business participation was not a factor in this specific award, as the contract was awarded to PCI Productions LLC and the 'sb' field is false. Further analysis would be needed to determine if subcontracting opportunities exist for small businesses.

Oversight & Accountability

The award through full and open competition suggests a degree of oversight in the procurement process. Ongoing monitoring of performance and adherence to contract terms will be crucial for accountability.

Related Government Programs

  • Motion Picture and Video Production
  • Department of Defense Contracting
  • Department of the Army Programs

Risk Flags

  • Potential for technological obsolescence over the contract term.
  • Need for clear performance metrics and monitoring.
  • Limited information on small business subcontracting.
  • Dependency on a single vendor for critical services.

Tags

motion-picture-and-video-production, department-of-defense, va, definitive-contract, 10m-plus

Frequently Asked Questions

What is this federal contract paying for?

Department of Defense awarded $11.0 million to PCI PRODUCTIONS LLC. ENTERPRISE MULTIMEDIA CENTER (EMC) SUPPORT SERVICES FIVE YEAR CONTRACT REQUIREMENT - INCLUDES MULTIMEDIA, AUDIOVISUAL, PHOTOGRAPHY, GRAPHICS AND ANIMATION, AND TELEVISION VIDEO SUPPORT SERVICES.

Who is the contractor on this award?

The obligated recipient is PCI PRODUCTIONS LLC.

Which agency awarded this contract?

Awarding agency: Department of Defense (Department of the Army).

What is the total obligated amount?

The obligated amount is $11.0 million.

What is the period of performance?

Start: 2024-08-20. End: 2029-09-03.

What is the estimated annual cost of this contract, and how does it compare to industry averages for similar multimedia support services?

The total contract value is $10,995,562.10 over approximately 5 years (1840 days). This averages to roughly $2.2 million per year. Comparing this to industry averages requires detailed analysis of the specific services rendered, but it appears to be a significant investment, warranting a review against comparable government and commercial contracts for similar scope and quality.

What are the key performance indicators (KPIs) for this contract, and how will PCI Productions LLC's performance be measured?

The provided data does not explicitly detail the Key Performance Indicators (KPIs) or the specific performance measurement plan for this contract. Typically, such contracts include metrics related to turnaround time, quality of deliverables (e.g., video resolution, graphic accuracy), client satisfaction, and adherence to technical specifications. The Department of the Army will likely have internal procedures to monitor these aspects.

Are there any potential risks associated with the long-term nature of this contract, such as technological obsolescence or vendor lock-in?

Yes, the 5-year duration presents risks. Technological advancements in multimedia and video production could lead to obsolescence of equipment or techniques by the contract's end. Vendor lock-in is also a concern, potentially limiting future flexibility or access to more innovative solutions if not managed carefully through contract clauses and regular performance reviews.

Industry Classification

NAICS: InformationMotion Picture and Video IndustriesMotion Picture and Video Production

Product/Service Code: PHOTO, MAP, PRINT, PUBLICATIONPHOTOGR, MAPPING, PRINTING, PUBLISH

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES

Solicitation Procedures: NEGOTIATED PROPOSAL/QUOTE

Solicitation ID: W911S024R0003

Offers Received: 4

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Address: 4951 CENTURY ST NW, HUNTSVILLE, AL, 35816

Business Categories: 8(a) Program Participant, Category Business, Limited Liability Corporation, Minority Owned Business, Native American Owned Business, Partnership or Limited Liability Partnership, Self-Certified Small Disadvantaged Business, Small Business, Special Designations, Tribally Owned Firm, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $32,797,965

Exercised Options: $13,972,000

Current Obligation: $10,995,562

Contract Characteristics

Commercial Item: COMMERCIAL PRODUCTS/SERVICES

Cost or Pricing Data: NO

Timeline

Start Date: 2024-08-20

Current End Date: 2029-09-03

Potential End Date: 2029-09-03 00:00:00

Last Modified: 2025-11-26

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