Defense Health Agency awards $27.5M contract for marketing and education support to Deloitte Consulting LLP
Contract Overview
Contract Amount: $27,525,324 ($27.5M)
Contractor: Deloitte Consulting LLP
Awarding Agency: Department of Defense
Start Date: 2017-01-24
End Date: 2024-01-05
Contract Duration: 2,537 days
Daily Burn Rate: $10.8K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 2
Pricing Type: FIRM FIXED PRICE
Sector: Defense
Official Description: IGF::CL::IGF MARKETING AND EDUCATION SUPPORT SERVICES FOR THE DEFENSE HEALTH AGENCY
Place of Performance
Location: FALLS CHURCH, FAIRFAX County, VIRGINIA, 22042
State: Virginia Government Spending
Plain-Language Summary
Department of Defense obligated $27.5 million to DELOITTE CONSULTING LLP for work described as: IGF::CL::IGF MARKETING AND EDUCATION SUPPORT SERVICES FOR THE DEFENSE HEALTH AGENCY Key points: 1. The contract is for administrative management and general management consulting services. 2. Deloitte Consulting LLP is the sole awardee under this delivery order. 3. The contract duration is 2537 days, ending January 5, 2024. 4. The contract type is Firm Fixed Price, indicating predictable costs. 5. This award falls under the 'Defense' sector.
Value Assessment
Rating: good
The contract value of $27.5M over approximately 7 years suggests a reasonable annual spend for specialized marketing and education support services within a large agency like the Defense Health Agency. Benchmarking against similar large-scale consulting contracts would provide further context.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded under full and open competition, which typically fosters competitive pricing and allows for a wide range of potential contractors to bid. The specific pricing discovery mechanisms within this competitive process are not detailed but are expected to be robust.
Taxpayer Impact: The use of full and open competition aims to ensure taxpayer funds are used efficiently by securing competitive pricing for essential services.
Public Impact
Ensures effective communication and outreach for the Defense Health Agency's programs. Supports critical health education initiatives for military personnel and their families. Contributes to the overall mission effectiveness of military healthcare services. Potential for improved public perception and understanding of DHA services.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Potential for scope creep in marketing and education services.
- Reliance on a single contractor for critical communication functions.
Positive Signals
- Awarded through full and open competition.
- Firm Fixed Price contract type provides cost certainty.
- Supports a vital government function (military healthcare communication).
Sector Analysis
This contract falls within the professional services sector, specifically administrative and management consulting. The Defense Health Agency's need for specialized marketing and education support is crucial for disseminating health information and program awareness within the military community.
Small Business Impact
The data indicates this contract was not set aside for small businesses, and the awardee is a large corporation. There is no direct indication of small business subcontracting opportunities within this specific award notice.
Oversight & Accountability
The contract was awarded by the Department of Defense's Defense Health Agency. Standard oversight mechanisms for federal contracts would apply, including performance monitoring and compliance checks by the contracting officer and relevant agency officials.
Related Government Programs
- Administrative Management and General Management Consulting Services
- Department of Defense Contracting
- Defense Health Agency Programs
Risk Flags
- Potential for vendor lock-in.
- Lack of direct small business participation noted.
- Long contract duration may limit flexibility.
- Performance metrics not detailed in award notice.
Tags
administrative-management-and-general-ma, department-of-defense, va, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Defense awarded $27.5 million to DELOITTE CONSULTING LLP. IGF::CL::IGF MARKETING AND EDUCATION SUPPORT SERVICES FOR THE DEFENSE HEALTH AGENCY
Who is the contractor on this award?
The obligated recipient is DELOITTE CONSULTING LLP.
Which agency awarded this contract?
Awarding agency: Department of Defense (Defense Health Agency).
What is the total obligated amount?
The obligated amount is $27.5 million.
What is the period of performance?
Start: 2017-01-24. End: 2024-01-05.
What specific marketing and education outcomes are expected from this contract, and how will their success be measured?
The contract likely aims to improve awareness and understanding of Defense Health Agency programs, enhance health literacy among beneficiaries, and support public health campaigns. Success will be measured through metrics such as campaign reach, engagement rates, survey data on knowledge/attitude changes, and potentially improvements in health-seeking behaviors or program utilization.
What are the potential risks associated with relying on a single contractor for critical marketing and education support for the Defense Health Agency?
Risks include a lack of fresh perspectives or innovation over time, potential for vendor lock-in, and vulnerability if the contractor experiences performance issues or financial instability. This could impact the consistency and effectiveness of vital health communications to military personnel and their families.
How does this contract contribute to the overall effectiveness and efficiency of the Defense Health Agency's mission?
By ensuring clear, consistent, and targeted communication about health services, benefits, and preventive measures, this contract directly supports the DHA's mission. Effective outreach can lead to better health outcomes, increased utilization of available resources, and improved overall readiness of the force.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services › Administrative Management and General Management Consulting Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Solicitation ID: HT001116R0017
Offers Received: 2
Pricing Type: FIRM FIXED PRICE (J)
Evaluated Preference: NONE
Contractor Details
Parent Company: Deloitte Financial Advisory Services LLP
Address: 1919 N LYNN ST, ARLINGTON, VA, 22209
Business Categories: Category Business, Not Designated a Small Business, Partnership or Limited Liability Partnership, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $27,525,324
Exercised Options: $27,525,324
Current Obligation: $27,525,324
Subaward Activity
Number of Subawards: 10
Total Subaward Amount: $11,093,552
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Cost or Pricing Data: NO
Parent Contract
Parent Award PIID: GS00F0028Y
IDV Type: FSS
Timeline
Start Date: 2017-01-24
Current End Date: 2024-01-05
Potential End Date: 2024-01-05 00:00:00
Last Modified: 2024-01-11
More Contracts from Deloitte Consulting LLP
- R12 Upgrade - System Integration and Hosting Support — $465.6M (Department of Health and Human Services)
- Award and IF — $448.6M (General Services Administration)
- Cade 2 Ltis3 Covid-19 — $383.8M (Department of the Treasury)
- This Requirement Shall Provide Support Which Shall Include: Capability Delivery Lifecycle Management, Enhancement/Development Delivery, Configuration, Additional Enhancement/Development Delivery, Ptems Enhancements and Development — $336.1M (Department of Veterans Affairs)
- Award of Information Technology Global Enterprise Management Services IT Gems Requirement — $332.8M (General Services Administration)
Other Department of Defense Contracts
- Federal Contract — $51.3B (Humana Government Business Inc)
- Lrip LOT 12 Advance Acquisition Contract — $35.1B (Lockheed Martin Corporation)
- SSN 802 and 803 Long Lead Time Material — $34.7B (Electric Boat Corporation)
- 200204!008532!1700!AF600 !naval AIR Systems Command !N0001902C3002 !A!N! !N! !20011026!20120430!008016958!008016958!834951691!n!lockheed Martin Corporation !lockheed Blvd !fort Worth !tx!76108!27000!439!48!fort Worth !tarrant !texas !+000026000000!n!n!018981928201!ac15!rdte/Aircraft-Eng/Manuf Develop !a1a!airframes and Spares !2ama!jast/Jsf !336411!E! !3! ! ! ! ! !99990909!B! ! !A! !a!n!r!2!002!n!1a!a!n!z! ! !N!C!N! ! ! !a!a!a!a!000!a!c!n! ! ! !Y! !N00019!0001! — $34.2B (Lockheed Martin Corporation)
- KC-X Modernization Program — $32.0B (THE Boeing Company)