HHS Awards $26.9M for HIV/Hepatitis/STD/TB Strategic Communications to American Institutes for Research
Contract Overview
Contract Amount: $26,896,260 ($26.9M)
Contractor: American Institutes for Research in the Behavioral Sciences
Awarding Agency: Department of Health and Human Services
Start Date: 2008-05-15
End Date: 2014-05-14
Contract Duration: 2,190 days
Daily Burn Rate: $12.3K/day
Competition Type: COMPETITIVE DELIVERY ORDER
Number of Offers Received: 2
Pricing Type: COST PLUS AWARD FEE
Sector: Other
Official Description: STRATEGIC COMMUNICATIONS FOR HIV, VIRAL HEPATITIS, STD AND TB
Place of Performance
Location: ATLANTA, DEKALB County, GEORGIA, 30329
State: Georgia Government Spending
Plain-Language Summary
Department of Health and Human Services obligated $26.9 million to AMERICAN INSTITUTES FOR RESEARCH IN THE BEHAVIORAL SCIENCES for work described as: STRATEGIC COMMUNICATIONS FOR HIV, VIRAL HEPATITIS, STD AND TB Key points: 1. The contract focuses on critical public health communications for major infectious diseases. 2. American Institutes for Research, a known entity in behavioral sciences, is the awardee. 3. The contract spans six years, indicating a long-term need for these services. 4. The award was a competitive delivery order, suggesting some level of market engagement.
Value Assessment
Rating: good
The total award value of $26.9 million over six years suggests a substantial investment in strategic communications. Without specific performance metrics or comparable contract data, a precise value assessment is difficult, but the duration and scope imply a significant need.
Cost Per Unit: N/A
Competition Analysis
Competition Level: limited
This was a competitive delivery order, implying it was likely competed among pre-qualified vendors or within a specific contract vehicle. The 'limited' competition aspect suggests it wasn't a full and open solicitation, which could impact price discovery.
Taxpayer Impact: Taxpayer funds are being used to address critical public health issues through strategic communication, aiming for disease prevention and public awareness.
Public Impact
Enhances public awareness and understanding of HIV, viral hepatitis, STDs, and TB. Supports the CDC's mission to prevent disease and protect public health. Aims to influence health behaviors and reduce the spread of infectious diseases. Provides critical communication strategies for vulnerable populations. Contributes to national efforts in disease control and prevention.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Limited competition may have impacted optimal pricing.
- Contract duration could lead to scope creep or evolving needs.
- Performance metrics for communication effectiveness are not detailed.
Positive Signals
- Addresses critical public health needs.
- Awardee has relevant expertise in behavioral sciences.
- Competitive delivery order suggests some market vetting.
Sector Analysis
This contract falls within the professional services sector, specifically marketing and consulting. Spending in this area by government agencies is common for public awareness campaigns and health initiatives. Benchmarks are difficult without specific service details, but large-scale communication efforts often involve multi-million dollar investments.
Small Business Impact
The data does not indicate any specific set-aside for small businesses. The awardee, American Institutes for Research, is a large research organization, suggesting that small businesses were likely not primary awardees on this specific contract, though they might be subcontractors.
Oversight & Accountability
The contract was awarded by the Centers for Disease Control and Prevention (CDC), a major agency within HHS. Oversight would typically involve program managers and contracting officers ensuring deliverables meet requirements and funds are used appropriately.
Related Government Programs
- Marketing Consulting Services
- Department of Health and Human Services Contracting
- Centers for Disease Control and Prevention Programs
Risk Flags
- Long contract duration may not align with rapidly changing public health needs.
- Limited competition could result in suboptimal pricing.
- Lack of detailed performance metrics makes assessing impact difficult.
- Potential for cost overruns with a Cost Plus Award Fee structure if not managed tightly.
Tags
marketing-consulting-services, department-of-health-and-human-services, ga, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Health and Human Services awarded $26.9 million to AMERICAN INSTITUTES FOR RESEARCH IN THE BEHAVIORAL SCIENCES. STRATEGIC COMMUNICATIONS FOR HIV, VIRAL HEPATITIS, STD AND TB
Who is the contractor on this award?
The obligated recipient is AMERICAN INSTITUTES FOR RESEARCH IN THE BEHAVIORAL SCIENCES.
Which agency awarded this contract?
Awarding agency: Department of Health and Human Services (Centers for Disease Control and Prevention).
What is the total obligated amount?
The obligated amount is $26.9 million.
What is the period of performance?
Start: 2008-05-15. End: 2014-05-14.
What specific communication strategies were employed, and how was their effectiveness measured against public health outcomes?
The contract details do not specify the communication strategies used or the metrics for measuring their effectiveness. Typically, such contracts would involve developing campaign materials, media outreach, and digital engagement. Measuring effectiveness would likely involve tracking public awareness, behavioral changes, and potentially disease incidence rates, though these specific outcomes are not provided in the given data.
Given the six-year duration, how did the contract adapt to evolving public health landscapes and emerging threats?
The contract's six-year duration (2190 days) suggests a need for sustained effort in strategic communications. Adaptability would likely be managed through the 'Cost Plus Award Fee' structure, allowing for adjustments based on performance and changing requirements. Regular reviews and modifications by the contracting officer would be essential to ensure the strategies remained relevant to evolving public health challenges like new strains or changing transmission patterns.
What was the rationale for selecting American Institutes for Research, and how did their expertise translate into value for money?
American Institutes for Research is a well-established organization specializing in behavioral and social sciences research, making them a logical choice for developing effective communication strategies related to health behaviors. The 'Cost Plus Award Fee' structure incentivizes performance, suggesting that value for money is tied to achieving specific, pre-defined objectives and award criteria set by the CDC. Their expertise likely contributed to creating targeted and impactful messaging.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services › Marketing Consulting Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: COMPETITIVE DELIVERY ORDER
Solicitation Procedures: ONLY ONE SOURCE
Solicitation ID: 2006N08350
Offers Received: 2
Pricing Type: COST PLUS AWARD FEE (R)
Evaluated Preference: NONE
Contractor Details
Address: 1000 THOMAS JEFFERSON ST N W, WASHINGTON, DC, 20007
Business Categories: Category Business, Nonprofit Organization, Not Designated a Small Business
Financial Breakdown
Contract Ceiling: $64,283,201
Exercised Options: $53,673,087
Current Obligation: $26,896,260
Contract Characteristics
Commercial Item: COMMERCIAL ITEM PROCEDURES NOT USED
Parent Contract
Parent Award PIID: HHSD200200720026I
IDV Type: IDC
Timeline
Start Date: 2008-05-15
Current End Date: 2014-05-14
Potential End Date: 2014-05-14 00:00:00
Last Modified: 2016-06-10
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