Corporation for National and Community Service Spends $150K on Marketing Support via Full and Open Competition

Contract Overview

Contract Amount: $150,422 ($150.4K)

Contractor: August Jackson Company

Awarding Agency: Corporation for National and Community Service

Start Date: 2012-09-28

End Date: 2013-09-27

Contract Duration: 364 days

Daily Burn Rate: $413/day

Competition Type: FULL AND OPEN COMPETITION

Pricing Type: TIME AND MATERIALS

Sector: Other

Official Description: IGF::OT::IGF PROVIDE CREATIVE COMMUNICATIONS AND MARKETING SUPPORT FOR THE SERVE AMERICA ACT AND THE CALL TO SERVICE IN ACCORDANCE WITH YOUR QUOTED DATED 09/26/2012.

Place of Performance

Location: BETHESDA, MONTGOMERY County, MARYLAND, 20814

State: Maryland Government Spending

Plain-Language Summary

Corporation for National and Community Service obligated $150,422.36 to AUGUST JACKSON COMPANY for work described as: IGF::OT::IGF PROVIDE CREATIVE COMMUNICATIONS AND MARKETING SUPPORT FOR THE SERVE AMERICA ACT AND THE CALL TO SERVICE IN ACCORDANCE WITH YOUR QUOTED DATED 09/26/2012. Key points: 1. The contract awarded to AUGUST JACKSON COMPANY for $150,422.36 focuses on creative communications and marketing support. 2. A full and open competition was used, suggesting a robust process for selecting the vendor. 3. The contract duration is one year, ending September 27, 2013. 4. The spending falls under the Advertising Agencies (NAICS 541810) sector. 5. The contract type is Time and Materials, which can sometimes lead to cost overruns if not managed closely.

Value Assessment

Rating: fair

The $150,422.36 price for a one-year marketing support contract appears within a reasonable range for specialized services. Benchmarking against similar government contracts for creative communications and marketing support would provide a more definitive assessment of value.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The use of full and open competition indicates that multiple vendors had the opportunity to bid, fostering a competitive environment. This method generally leads to better price discovery and selection of the most advantageous offer for the government.

Taxpayer Impact: The competitive bidding process likely ensured taxpayer funds were used efficiently for the required services.

Public Impact

Supports the Serve America Act and Call to Service initiatives, potentially impacting public awareness and engagement. The contract involves creative communications, suggesting efforts to shape public perception or disseminate information. The specific impact on the public depends on the nature and reach of the marketing campaigns executed under this contract.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Warning Flags

Time and Materials contract type can pose cost control risks.
Short contract duration (1 year) may limit long-term strategic impact.
No indication of small business participation.

Positive Signals

Full and open competition utilized.
Clear objective for marketing support.
Contract awarded to a corporation.

Sector Analysis

The contract falls within the Advertising Agencies sector (NAICS 541810). Spending in this sector for government support services can vary widely based on agency needs, but this amount is relatively modest for a one-year engagement.

Small Business Impact

There is no indication that small businesses were involved in this contract, either as prime contractors or subcontractors. Further analysis would be needed to determine if opportunities were missed for small business participation.

Oversight & Accountability

The contract was awarded by the Corporation for National and Community Service, an agency with its own oversight mechanisms. Standard government procurement regulations and contract management practices would apply.

Related Government Programs

Advertising Agencies
Corporation for National and Community Service Contracting
Corporation for National and Community Service Programs

Risk Flags

Time and Materials contract type.
Lack of small business participation noted.
Short contract duration.
No performance metrics provided.
Limited detail on specific deliverables.

Frequently Asked Questions

What is this federal contract paying for?

Corporation for National and Community Service awarded $150,422.36 to AUGUST JACKSON COMPANY. IGF::OT::IGF PROVIDE CREATIVE COMMUNICATIONS AND MARKETING SUPPORT FOR THE SERVE AMERICA ACT AND THE CALL TO SERVICE IN ACCORDANCE WITH YOUR QUOTED DATED 09/26/2012.

Who is the contractor on this award?

The obligated recipient is AUGUST JACKSON COMPANY.

Which agency awarded this contract?

Awarding agency: Corporation for National and Community Service (Corporation for National and Community Service).

What is the total obligated amount?

The obligated amount is $150,422.36.

What is the period of performance?

Start: 2012-09-28. End: 2013-09-27.

What was the specific scope of work for the creative communications and marketing support?

The data indicates the support was for the Serve America Act and the Call to Service. This likely involved developing and executing marketing strategies, creating promotional materials, and managing communication campaigns to raise awareness and encourage participation in national service programs.

Were there any performance issues or cost variances during the contract period?

The provided data does not include information on contract performance or cost variances. A review of contract close-out documents or performance reports would be necessary to assess if the contractor met expectations and if the Time and Materials pricing remained within budget.

How effective were the marketing efforts in achieving the goals of the Serve America Act and Call to Service?

The effectiveness of the marketing efforts is not detailed in the provided data. Measuring success would require analyzing metrics related to public awareness, volunteer recruitment, or program participation that can be attributed to the campaigns funded by this contract.

Industry Classification

NAICS: Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Pricing Type: TIME AND MATERIALS (Y)

Evaluated Preference: NONE

Contractor Details

Address: 7475 WISCONSIN AVE STE 640, BETHESDA, MD, 20814

Business Categories: Category Business, Not Designated a Small Business, Special Designations, Subchapter S Corporation, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $150,422

Exercised Options: $150,422

Current Obligation: $150,422

Contract Characteristics

Commercial Item: PRODUCTS OR SERVICES PURSUANT TO FAR 12.102(F)

Parent Contract

Parent Award PIID: CNSHQ11A0009

IDV Type: BPA

Timeline