State Dept. Awards $9.18M Digital Comms Task Order to MOBOMO, LLC Under BPA Call
Contract Overview
Contract Amount: $9,177,396 ($9.2M)
Contractor: Mobomo, LLC
Awarding Agency: Department of State
Start Date: 2024-03-01
End Date: 2027-02-28
Contract Duration: 1,094 days
Daily Burn Rate: $8.4K/day
Competition Type: NOT COMPETED UNDER SAP
Number of Offers Received: 1
Pricing Type: FIRM FIXED PRICE
Sector: Other
Official Description: TASK ORDER TM-003 - DIGITAL COMMUNICATIONS/SOCIAL MEDIA MESSAGING SUPPORT
Place of Performance
Location: WASHINGTON, DISTRICT OF COLUMBIA County, DISTRICT OF COLUMBIA, 20520
Plain-Language Summary
Department of State obligated $9.2 million to MOBOMO, LLC for work described as: TASK ORDER TM-003 - DIGITAL COMMUNICATIONS/SOCIAL MEDIA MESSAGING SUPPORT Key points: 1. The $9.18 million task order focuses on digital communications and social media messaging support. 2. Awarded to MOBOMO, LLC, the contract was not competed under Simplified Acquisition Procedures (SAP). 3. The duration of the task order is 1094 days, ending February 28, 2027. 4. The primary service category is Marketing Consulting Services (NAICS 541613).
Value Assessment
Rating: questionable
The contract was not competed under SAP, raising questions about price discovery and value for money. Benchmarking against similar digital communications support contracts is difficult without competitive data.
Cost Per Unit: N/A
Competition Analysis
Competition Level: limited
This task order was not competed under SAP, indicating a limited competition approach. The specific justification for this limited competition is not provided, which may impact price discovery and potentially lead to higher costs.
Taxpayer Impact: Without competitive bidding, taxpayers may not be receiving the best possible price for these critical digital communications services.
Public Impact
Public perception of government social media campaigns could be influenced by this contract. Transparency in government communication strategies is a key public interest. The effectiveness of digital messaging in achieving State Department objectives will be a measure of success.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Lack of competition
- Potential for overpricing due to limited competition
- Unclear justification for not competing under SAP
Positive Signals
- Specific focus on digital communications and social media
- Long-term support through 2027
Sector Analysis
This contract falls under Marketing Consulting Services, a sector that has seen increased government spending on digital outreach and public engagement. Benchmarks for similar services vary widely based on scope and duration.
Small Business Impact
The awardee, MOBOMO, LLC, is not indicated as a small business in the provided data. Further analysis would be needed to determine if small business participation was considered or achieved.
Oversight & Accountability
The 'NOT COMPETED UNDER SAP' designation warrants further oversight to ensure proper justification and adherence to procurement regulations for limited competition.
Related Government Programs
- Marketing Consulting Services
- Department of State Contracting
- Department of State Programs
Risk Flags
- Lack of competitive bidding
- Potential for non-compliance with procurement regulations
- Absence of clear performance metrics
- Uncertainty regarding fair and reasonable pricing
Tags
marketing-consulting-services, department-of-state, dc, bpa-call, 1m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of State awarded $9.2 million to MOBOMO, LLC. TASK ORDER TM-003 - DIGITAL COMMUNICATIONS/SOCIAL MEDIA MESSAGING SUPPORT
Who is the contractor on this award?
The obligated recipient is MOBOMO, LLC.
Which agency awarded this contract?
Awarding agency: Department of State (Department of State).
What is the total obligated amount?
The obligated amount is $9.2 million.
What is the period of performance?
Start: 2024-03-01. End: 2027-02-28.
What was the specific justification for not competing this task order under SAP, and how does it align with federal procurement regulations for limited competition?
The provided data does not specify the justification for not competing this task order under SAP. Federal regulations typically require a justification for other than full and open competition, such as specific technical needs, urgent requirements, or lack of sources. Without this justification, it's difficult to assess if the limited competition was appropriate and if it resulted in fair and reasonable pricing.
How does the $9.18 million cost for digital communications and social media support compare to similar contracts awarded by the Department of State or other agencies?
Benchmarking this $9.18 million task order is challenging without knowing the specific deliverables and performance metrics. However, for a nearly three-year duration, this amount suggests a significant scope of work. A lack of competitive bidding makes a direct price comparison difficult, but agencies often seek competitive proposals for similar services to ensure value.
What are the key performance indicators (KPIs) for this task order, and how will their achievement be measured to ensure effectiveness and taxpayer value?
The provided data does not detail the specific Key Performance Indicators (KPIs) for this task order. Effective oversight would require clearly defined metrics related to social media engagement, message reach, campaign effectiveness, and alignment with State Department communication goals. Regular performance reviews against these KPIs are crucial for ensuring the contractor delivers value and meets objectives.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services › Marketing Consulting Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES
Competition & Pricing
Extent Competed: NOT COMPETED UNDER SAP
Solicitation Procedures: SIMPLIFIED ACQUISITION
Offers Received: 1
Pricing Type: FIRM FIXED PRICE (J)
Evaluated Preference: NONE
Contractor Details
Address: 1600 SPRING HILL RD STE 300, VIENNA, VA, 22182
Business Categories: Category Business, Limited Liability Corporation, Partnership or Limited Liability Partnership, Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $22,484,266
Exercised Options: $17,959,229
Current Obligation: $9,177,396
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Parent Contract
Parent Award PIID: 19AQMM22A0102
IDV Type: BPA
Timeline
Start Date: 2024-03-01
Current End Date: 2027-02-28
Potential End Date: 2028-02-29 00:00:00
Last Modified: 2026-02-11
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