DOJ Awards $16.18M for Recruitment Marketing to Accenture Federal Services
Contract Overview
Contract Amount: $16,181,160 ($16.2M)
Contractor: Accenture Federal Services LLC
Awarding Agency: Department of Justice
Start Date: 2022-09-28
End Date: 2025-09-27
Contract Duration: 1,095 days
Daily Burn Rate: $14.8K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 1
Pricing Type: FIRM FIXED PRICE
Sector: IT
Official Description: BIDDING PROCUREMENT SUBMISSION FOR NATIONAL RECRUITMENT OFFICE MARKETING AND BRANDING
Place of Performance
Location: ARLINGTON, ARLINGTON County, VIRGINIA, 22203
State: Virginia Government Spending
Plain-Language Summary
Department of Justice obligated $16.2 million to ACCENTURE FEDERAL SERVICES LLC for work described as: BIDDING PROCUREMENT SUBMISSION FOR NATIONAL RECRUITMENT OFFICE MARKETING AND BRANDING Key points: 1. Accenture Federal Services secured a significant contract for marketing and branding services. 2. The contract falls under IT services (NAICS 541512), specifically Computer Systems Design. 3. A firm fixed price contract indicates clear cost expectations. 4. The duration of 1095 days suggests a long-term need for these services.
Value Assessment
Rating: good
The contract value of $16.18M over three years appears reasonable for comprehensive marketing and branding services. Benchmarking against similar large-scale government marketing contracts would provide further context.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded under full and open competition, suggesting a robust price discovery process. This method typically leads to more competitive pricing as multiple vendors can bid.
Taxpayer Impact: The competitive bidding process likely resulted in a fair price, maximizing taxpayer value for the services rendered.
Public Impact
Improved recruitment efforts for the Federal Prison System. Enhanced public image and brand recognition for the Bureau of Prisons. Potential for attracting a higher quality and quantity of applicants. Modernized marketing strategies for federal law enforcement agencies.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Potential for scope creep in marketing campaigns.
- Measuring ROI of branding initiatives can be challenging.
Positive Signals
- Clear contract type (FFP) and duration.
- Awarded via full and open competition.
- Services align with agency needs for recruitment.
Sector Analysis
This contract falls within the IT and professional services sector, specifically focusing on marketing and branding. Government spending in this area is often tied to recruitment, public outreach, and agency modernization efforts.
Small Business Impact
No specific small business set-aside was indicated for this contract. The award to a large prime contractor like Accenture Federal Services suggests that subcontracting opportunities for small businesses may exist, but are not guaranteed.
Oversight & Accountability
The contract is managed by the Department of Justice, Federal Prison System / Bureau of Prisons. Standard government oversight mechanisms for contract performance and financial management would apply.
Related Government Programs
- Computer Systems Design Services
- Department of Justice Contracting
- Federal Prison System / Bureau of Prisons Programs
Risk Flags
- Potential for vendor lock-in due to specialized branding knowledge.
- Difficulty in quantifying direct return on investment for branding.
- Risk of marketing message misalignment with agency culture.
- Dependence on vendor's creative execution and strategic insights.
Tags
computer-systems-design-services, department-of-justice, va, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Justice awarded $16.2 million to ACCENTURE FEDERAL SERVICES LLC. BIDDING PROCUREMENT SUBMISSION FOR NATIONAL RECRUITMENT OFFICE MARKETING AND BRANDING
Who is the contractor on this award?
The obligated recipient is ACCENTURE FEDERAL SERVICES LLC.
Which agency awarded this contract?
Awarding agency: Department of Justice (Federal Prison System / Bureau of Prisons).
What is the total obligated amount?
The obligated amount is $16.2 million.
What is the period of performance?
Start: 2022-09-28. End: 2025-09-27.
What specific metrics will be used to measure the success of the recruitment marketing and branding campaign?
Success metrics should be clearly defined in the contract's statement of work. These could include applicant pool size and quality, time-to-fill positions, candidate satisfaction surveys, and brand perception studies. Without defined KPIs, assessing the true value and effectiveness of the $16.18M investment will be difficult.
How will the agency ensure the branding message remains consistent and effective across various recruitment channels?
Effective oversight will involve regular reviews of marketing materials and campaign performance. The agency should establish clear brand guidelines and approval processes for all vendor-generated content. Performance metrics should track engagement across different channels to identify what resonates best with target applicant demographics.
What is the potential for this contract to be extended or renewed, and under what conditions?
The current contract has a duration of three years. While not explicitly stated as a sole-source follow-on, the nature of branding and recruitment often leads to long-term partnerships. Future renewals or extensions would likely depend on satisfactory performance, continued agency need, and potentially another competitive procurement process.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Computer Systems Design and Related Services › Computer Systems Design Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Offers Received: 1
Pricing Type: FIRM FIXED PRICE (J)
Evaluated Preference: NONE
Contractor Details
Parent Company: Novetta Solutions, LLC
Address: 800 N GLEBE RD STE 300, ARLINGTON, VA, 22203
Business Categories: Category Business, Corporate Entity Not Tax Exempt, Foreign Owned, Foreign-Owned and U.S.-Incorporated Business, Not Designated a Small Business, Special Designations
Financial Breakdown
Contract Ceiling: $19,815,206
Exercised Options: $16,190,616
Current Obligation: $16,181,160
Actual Outlays: $13,457,578
Subaward Activity
Number of Subawards: 13
Total Subaward Amount: $3,167,564
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Parent Contract
Parent Award PIID: GS35F540GA
IDV Type: FSS
Timeline
Start Date: 2022-09-28
Current End Date: 2025-09-27
Potential End Date: 2027-09-27 00:00:00
Last Modified: 2025-12-30
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