THE Program Provides the Army With Full-Service Advertising to Provide a Nationwide Advertising Campaign for Personnel Recruitment and Retention Programs Throughout the Army

Contract Overview

Contract Amount: $55,672,389 ($55.7M)

Contractor: DDB Chicago Inc.

Awarding Agency: Department of Defense

Start Date: 2025-11-16

End Date: 2026-11-15

Contract Duration: 364 days

Daily Burn Rate: $152.9K/day

Official Description: THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

Place of Performance

Location: Illinois, 60601

State: Illinois Government Spending

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