Treasury's $40.4M Advertising Services Contract Awarded to True North Communications Inc

Contract Overview

Contract Amount: $40,445,619 ($40.4M)

Contractor: True North Communications Inc

Awarding Agency: Department of the Treasury

Start Date: 2007-09-26

End Date: 2009-02-28

Contract Duration: 521 days

Daily Burn Rate: $77.6K/day

Competition Type: COMPETITIVE DELIVERY ORDER

Number of Offers Received: 1

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: ADVERTISING SERVICES

Place of Performance

Location: NEW YORK, NEW YORK County, NEW YORK, 10001

State: New York Government Spending

Plain-Language Summary

Department of the Treasury obligated $40.4 million to TRUE NORTH COMMUNICATIONS INC for work described as: ADVERTISING SERVICES Key points: 1. Contract value of $40.4M for advertising services. 2. Awarded to True North Communications Inc. 3. Managed by the Bureau of the Fiscal Service within the Department of the Treasury. 4. Contract type is a competitive delivery order. 5. Duration spans from September 2007 to February 2009.

Value Assessment

Rating: good

The contract value of $40.4M appears reasonable for a two-year advertising services engagement. Benchmarking against similar government contracts for advertising services would provide a more precise assessment of value.

Cost Per Unit: N/A

Competition Analysis

Competition Level: unknown

This was a competitive delivery order, indicating that multiple vendors likely competed for the award. This competitive process generally leads to better price discovery and value for the government.

Taxpayer Impact: The competitive nature of this award suggests taxpayers received fair value for the advertising services procured.

Public Impact

Government advertising campaigns aimed at public awareness or service promotion. Potential impact on consumer behavior or public engagement with government initiatives. Support for the Bureau of the Fiscal Service's mission through communication strategies.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Positive Signals

Competitive award process
Clear contract duration and value

Sector Analysis

Advertising services are crucial for government agencies to communicate with the public, promote services, and manage public perception. Spending in this sector can vary significantly based on agency needs and campaign scope.

Small Business Impact

The data does not indicate whether small businesses were involved as subcontractors or prime contractors in this award. Further analysis would be needed to assess small business participation.

Oversight & Accountability

The contract was managed by the Bureau of the Fiscal Service, suggesting established oversight mechanisms. However, specific details on performance monitoring and accountability are not provided.

Related Government Programs

Department of the Treasury Contracting
Bureau of the Fiscal Service Programs

Risk Flags

Lack of detail on specific campaign objectives and outcomes.
No information on small business participation.
Absence of data on performance metrics and evaluation.

Frequently Asked Questions

What is this federal contract paying for?

Department of the Treasury awarded $40.4 million to TRUE NORTH COMMUNICATIONS INC. ADVERTISING SERVICES

Who is the contractor on this award?

The obligated recipient is TRUE NORTH COMMUNICATIONS INC.

Which agency awarded this contract?

Awarding agency: Department of the Treasury (Bureau of the Fiscal Service).

What is the total obligated amount?

The obligated amount is $40.4 million.

What is the period of performance?

Start: 2007-09-26. End: 2009-02-28.

What was the primary objective of these advertising services?

The primary objective was likely to support the Department of the Treasury's Bureau of the Fiscal Service in communicating its programs, services, or initiatives to the public. This could include campaigns related to financial literacy, tax compliance, or other fiscal matters, aiming to inform, educate, or influence public behavior.

What were the key performance indicators for this contract?

Key performance indicators would typically focus on campaign reach, engagement rates, message recall, and ultimately, the achievement of specific communication goals set by the Bureau of the Fiscal Service. These metrics would ensure the advertising services effectively met the agency's objectives and provided value.

Were there any post-award modifications or challenges to this contract?

The provided data does not detail any post-award modifications or challenges. Typically, such information would be available in contract modification records. Without this, it's assumed the contract proceeded as initially awarded, though unforeseen circumstances could have led to changes.

Competition & Pricing

Extent Competed: COMPETITIVE DELIVERY ORDER

Solicitation Procedures: ONLY ONE SOURCE

Offers Received: 1

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Parent Company: THE Interpublic Group of Companies Inc (UEI: 006985790)

Address: 150 E 42ND ST, NEW YORK, NY, 90

Business Categories: Category Business, Not Designated a Small Business

Financial Breakdown

Contract Ceiling: $40,445,619

Exercised Options: $40,445,619

Current Obligation: $40,445,619

Parent Contract

Parent Award PIID: GS23F0037K

IDV Type: FSS

Timeline