DoD's $7.7M Visual Information Support Services contract awarded to Multi Media Marketing Associates, Inc

Contract Overview

Contract Amount: $7,727,101 ($7.7M)

Contractor: Multi Media Marketing Associates, Inc.

Awarding Agency: Department of Defense

Start Date: 2020-09-08

End Date: 2026-03-12

Contract Duration: 2,011 days

Daily Burn Rate: $3.8K/day

Competition Type: FULL AND OPEN COMPETITION

Number of Offers Received: 4

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: VISUAL INFORMATION SUPPORT SERVICES (VISS)

Place of Performance

Location: ORLANDO, ORANGE County, FLORIDA, 32826

State: Florida Government Spending

Plain-Language Summary

Department of Defense obligated $7.7 million to MULTI MEDIA MARKETING ASSOCIATES, INC. for work described as: VISUAL INFORMATION SUPPORT SERVICES (VISS) Key points: 1. Contract value represents a significant investment in visual information capabilities. 2. Competition dynamics suggest a potentially competitive bidding environment for this service. 3. Contract duration of nearly six years indicates a long-term need for these services. 4. The firm-fixed-price structure aims to control costs and provide budget certainty. 5. Geographic focus on Florida suggests a specific operational or training requirement. 6. The award is a delivery order, implying it's part of a larger contract vehicle.

Value Assessment

Rating: good

The contract's value of $7.7 million over approximately six years suggests a moderate annual spend. Benchmarking against similar visual information support contracts is difficult without more specific service details. However, the firm-fixed-price nature of the contract provides cost certainty for the government. The number of bids received (4) indicates some level of market interest, which can be a positive sign for value, though a more competitive bid count would be ideal for stronger price discovery.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

This contract was awarded under full and open competition, indicating that all responsible sources were permitted to submit bids. Four bids were received, suggesting a reasonable level of interest from the market. While four bidders is not an exceptionally high number, it does demonstrate that multiple companies were willing and able to compete for this requirement, which generally leads to better price discovery than a sole-source or limited competition scenario.

Taxpayer Impact: Full and open competition, with four bidders, likely resulted in a more competitive price for taxpayers compared to a sole-source award. This process helps ensure the government is not overpaying for the visual information support services.

Public Impact

The Department of the Navy benefits from enhanced visual information capabilities for its operations. Services likely include the production of imagery, video, and other visual media for training, public affairs, or operational support. The contract's geographic focus on Florida may support specific naval bases or training commands in that region. Potential workforce implications include support for specialized audiovisual professionals and technicians.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Warning Flags

Limited number of bidders (4) could indicate potential barriers to entry or a niche market.
Specific details on performance metrics and quality control are not readily available, posing a potential risk to service quality.
The long duration of the contract (nearly 6 years) might lead to vendor lock-in if not managed carefully.

Positive Signals

Awarded under full and open competition, maximizing potential for competitive pricing.
Firm-fixed-price contract type provides budget certainty and cost control for the government.
The contract is a delivery order, suggesting it leverages an existing, potentially pre-vetted, contract vehicle.

Sector Analysis

The Visual Information Support Services (VISS) contract falls within the broader Motion Picture and Video Production industry (NAICS 512110). This sector is characterized by companies providing services related to the creation of visual content, including photography, videography, and multimedia production. Spending in this area by government agencies is often tied to public affairs, training, intelligence, and operational documentation. The $7.7 million value over its term is moderate for a federal contract of this nature, reflecting a specific need rather than a large-scale program.

Small Business Impact

This contract does not appear to have a small business set-aside, as indicated by 'sb': false. There is no explicit information provided regarding subcontracting plans for small businesses. Without this information, it's difficult to assess the direct impact on the small business ecosystem for this specific award. However, the prime contractor, Multi Media Marketing Associates, Inc., may engage small businesses as subcontractors, which would be detailed in their subcontracting plan if applicable.

Oversight & Accountability

Oversight for this contract would primarily reside with the Department of the Navy contracting officers and program managers. As a delivery order under a larger contract vehicle, oversight may also be influenced by the terms of the base contract. Transparency is facilitated by the public nature of contract awards. Inspector General jurisdiction would apply in cases of fraud, waste, or abuse related to the contract's execution.

Related Government Programs

Department of Defense Visual Information Services
Navy Multimedia Production Contracts
Federal Audiovisual Services
Government Motion Picture and Video Production

Risk Flags

Potential for quality degradation under firm-fixed-price if not closely monitored.
Limited competition (4 bidders) may not yield the absolute best price.
Long contract duration requires careful management to avoid vendor lock-in.
Specific performance metrics and quality assurance details are not publicly detailed.

Frequently Asked Questions

What is this federal contract paying for?

Department of Defense awarded $7.7 million to MULTI MEDIA MARKETING ASSOCIATES, INC.. VISUAL INFORMATION SUPPORT SERVICES (VISS)

Who is the contractor on this award?

The obligated recipient is MULTI MEDIA MARKETING ASSOCIATES, INC..

Which agency awarded this contract?

Awarding agency: Department of Defense (Department of the Navy).

What is the total obligated amount?

The obligated amount is $7.7 million.

What is the period of performance?

Start: 2020-09-08. End: 2026-03-12.

What is the track record of Multi Media Marketing Associates, Inc. with federal contracts, particularly within the Department of Defense?

Multi Media Marketing Associates, Inc. has a history of federal contracting, with this award representing a significant value. Analyzing their past performance on similar contracts, especially within the DoD, is crucial. This includes examining contract completion rates, any past performance issues or disputes, and their experience with firm-fixed-price contracts. A review of their award history would reveal if they have consistently met performance expectations and delivered quality services on time and within budget for other government agencies. Understanding their prior success or challenges provides insight into their capability to execute this current Visual Information Support Services contract effectively.

How does the $7.7 million value compare to similar Visual Information Support Services contracts awarded by the Department of the Navy or other branches?

The $7.7 million value for Visual Information Support Services (VISS) over approximately six years translates to an average annual spend of roughly $1.3 million. This figure needs to be benchmarked against comparable contracts. For instance, similar VISS contracts awarded by the Navy or other DoD components for comparable services (e.g., photography, videography, multimedia production for training, public affairs, or operational documentation) would provide context. If this contract's value is significantly higher or lower than benchmarks for similar scope and duration, it warrants further investigation into the specific requirements, service levels, and market conditions that might explain the variance. A higher value could indicate more extensive or specialized services, while a lower value might suggest a more streamlined offering or a more competitive pricing environment.

What are the primary risks associated with a firm-fixed-price contract for visual information services, and how are they mitigated?

The primary risk with a firm-fixed-price (FFP) contract for visual information services is that the contractor may cut corners on quality or scope to maximize profit if costs exceed expectations. This could lead to subpar deliverables, missed deadlines, or reduced creative output. Mitigation strategies employed by the government typically include robust performance work statements (PWS) that clearly define deliverables, quality standards, and acceptance criteria. Regular progress reviews, performance monitoring, and clear communication channels are essential. The government also retains the right to reject non-conforming work. For FFP contracts, the government's ability to manage scope creep is also critical, as any changes typically require formal modification and potentially increased cost.

What is the expected effectiveness of the visual information support services delivered under this contract for the Department of the Navy?

The effectiveness of the visual information support services hinges on how well the delivered products meet the Department of the Navy's specific needs. This includes their utility for training, public affairs, operational documentation, or recruitment efforts. Key performance indicators (KPIs) within the contract, such as audience engagement metrics for public affairs content, fidelity of training materials, or clarity of operational documentation, would measure effectiveness. The contractor's ability to understand the Navy's mission, adapt to evolving visual communication trends, and consistently deliver high-quality, relevant content will determine the overall success and effectiveness of the services provided.

How has federal spending on visual information and multimedia production services trended over the past five years, and where does this contract fit?

Federal spending on visual information and multimedia production services has generally seen a steady demand, driven by the need for effective communication across various government agencies for public outreach, training, and operational support. While specific aggregate data for this niche can be fragmented, broader categories like 'Advertising and Public Relations' or 'Information Technology Services' (which can encompass multimedia) show significant government expenditure. This $7.7 million contract for Visual Information Support Services (VISS) represents a specific, targeted investment by the Department of the Navy. It fits within the ongoing trend of agencies utilizing specialized contractors to produce high-quality visual content, reflecting a consistent requirement rather than a significant surge or decline in overall federal spending for these types of services.

Industry Classification

NAICS: Information › Motion Picture and Video Industries › Motion Picture and Video Production

Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Offers Received: 4

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Address: 20841 JOHNSON ST, PEMBROKE PINES, FL, 33029

Business Categories: 8(a) Program Participant, Category Business, Corporate Entity Not Tax Exempt, Hispanic American Owned Business, Minority Owned Business, Small Business, Small Disadvantaged Business, Special Designations, Subchapter S Corporation, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $7,734,155

Exercised Options: $7,728,562

Current Obligation: $7,727,101

Actual Outlays: $517,305

Contract Characteristics

Commercial Item: COMMERCIAL PRODUCTS/SERVICES

Parent Contract

Parent Award PIID: GS07F0225U

IDV Type: FSS

Timeline