DoD awards $20.5M contract for marketing consulting services to General Dynamics IT
Contract Overview
Contract Amount: $20,464,935 ($20.5M)
Contractor: General Dynamics Information Technology, Inc.
Awarding Agency: Department of Defense
Start Date: 2023-04-01
End Date: 2024-05-19
Contract Duration: 414 days
Daily Burn Rate: $49.4K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 1
Pricing Type: TIME AND MATERIALS
Sector: IT
Official Description: STRATEGIC SUPPORT SERVICES
Place of Performance
Location: FREDERICK, FREDERICK County, MARYLAND, 21702
State: Maryland Government Spending
Plain-Language Summary
Department of Defense obligated $20.5 million to GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. for work described as: STRATEGIC SUPPORT SERVICES Key points: 1. Contract value is $20.5 million over 13 months. 2. General Dynamics IT is the sole awardee. 3. The contract is for marketing consulting services. 4. This falls under the IT sector for federal spending.
Value Assessment
Rating: fair
The contract is a Time and Materials type, which can lead to cost overruns if not managed carefully. Benchmarking against similar marketing consulting contracts is difficult without more specific service details.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded under full and open competition, suggesting a competitive bidding process. However, it is a delivery order, which may indicate a pre-existing contract vehicle.
Taxpayer Impact: Taxpayer funds are being used for marketing consulting services, the value of which depends on the effectiveness and necessity of the services provided.
Public Impact
Supports the Defense Health Agency's marketing initiatives. Potential impact on public perception and outreach for military health services. General Dynamics IT, a large defense contractor, benefits from this award.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Time and Materials contract type.
- Lack of specific performance metrics in provided data.
Positive Signals
- Awarded under full and open competition.
- Supports a critical agency (Defense Health Agency).
Sector Analysis
This contract falls within the IT sector, specifically marketing consulting services. Federal spending on IT and related professional services is substantial, with benchmarks varying widely based on service type and agency.
Small Business Impact
The awardee, General Dynamics Information Technology, Inc., is a large business. There is no indication that small businesses were involved in this specific delivery order.
Oversight & Accountability
Oversight would typically involve the contracting officer and program managers within the Defense Health Agency to ensure services are delivered as specified and within budget.
Related Government Programs
- Marketing Consulting Services
- Department of Defense Contracting
- Defense Health Agency Programs
Risk Flags
- Potential for cost overruns due to T&M contract type.
- Lack of detailed performance metrics.
- Limited insight into the specific services rendered.
- Awardee is a large business, potentially limiting small business participation.
Tags
marketing-consulting-services, department-of-defense, md, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Defense awarded $20.5 million to GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.. STRATEGIC SUPPORT SERVICES
Who is the contractor on this award?
The obligated recipient is GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC..
Which agency awarded this contract?
Awarding agency: Department of Defense (Defense Health Agency).
What is the total obligated amount?
The obligated amount is $20.5 million.
What is the period of performance?
Start: 2023-04-01. End: 2024-05-19.
What specific marketing objectives does this contract aim to achieve for the Defense Health Agency, and how will success be measured?
The specific marketing objectives are not detailed in the provided data. Success measurement would typically involve key performance indicators (KPIs) related to campaign reach, engagement, lead generation, or public awareness, as defined in the contract's statement of work. Without these details, assessing the value is challenging.
What is the risk associated with a Time and Materials contract for marketing services, and how is it mitigated?
Time and Materials contracts carry a risk of cost escalation if not closely monitored, as the government pays for labor hours and material costs incurred. Mitigation strategies include establishing not-to-exceed (NTE) limits, detailed reporting requirements, and robust oversight by the contracting officer to ensure efficient use of resources and prevent overcharging.
How effective is full and open competition in ensuring the best value for marketing consulting services, especially for specialized needs?
Full and open competition generally promotes best value by allowing a wide range of qualified vendors to compete, driving down prices and encouraging innovation. However, for highly specialized marketing needs, agencies might utilize other contract types or vehicles to ensure access to specific expertise, though the data indicates this was competed broadly.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services › Marketing Consulting Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Offers Received: 1
Pricing Type: TIME AND MATERIALS (Y)
Evaluated Preference: NONE
Contractor Details
Parent Company: Wico Limited
Address: 3150 FAIRVIEW PARK DR STE 100, FALLS CHURCH, VA, 22042
Business Categories: Category Business, Corporate Entity Not Tax Exempt, Not Designated a Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $29,711,387
Exercised Options: $20,464,935
Current Obligation: $20,464,935
Subaward Activity
Number of Subawards: 15
Total Subaward Amount: $7,784,451
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Cost or Pricing Data: NO
Parent Contract
Parent Award PIID: GS00F057CA
IDV Type: FSS
Timeline
Start Date: 2023-04-01
Current End Date: 2024-05-19
Potential End Date: 2024-11-19 00:00:00
Last Modified: 2025-03-26
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