CDC awards $23.4M for DCH Communication Support, utilizing full and open competition
Contract Overview
Contract Amount: $23,381,932 ($23.4M)
Contractor: Academy for Educational Development, Inc.
Awarding Agency: Department of Health and Human Services
Start Date: 2011-09-29
End Date: 2015-09-28
Contract Duration: 1,460 days
Daily Burn Rate: $16.0K/day
Competition Type: FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES
Number of Offers Received: 3
Pricing Type: COST PLUS AWARD FEE
Sector: Other
Official Description: DCH COMMUNICATION SUPPORT TASK ORDER
Place of Performance
Location: ATLANTA, DEKALB County, GEORGIA, 30329, UNITED STATES OF AMERICA
State: Georgia Government Spending
Plain-Language Summary
Department of Health and Human Services obligated $23.4 million to ACADEMY FOR EDUCATIONAL DEVELOPMENT, INC. for work described as: DCH COMMUNICATION SUPPORT TASK ORDER Key points: 1. The contract value is $23.4 million over approximately 4 years. 2. Full and open competition was used, indicating a competitive bidding process. 3. The contract type is Cost Plus Award Fee, which can incentivize performance but requires careful oversight. 4. The NAICS code 541613 points to Marketing Consulting Services.
Value Assessment
Rating: fair
The contract is a Cost Plus Award Fee type, which can lead to higher costs if not managed effectively. Benchmarking against similar marketing consulting services contracts is needed to assess value.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded under full and open competition after exclusion of sources, suggesting a robust price discovery process. This method generally promotes competitive pricing.
Taxpayer Impact: The use of full and open competition is positive for taxpayers, as it aims to secure the best value through market forces.
Public Impact
Public health communication campaigns are crucial for disseminating vital information. The duration of the contract suggests a long-term need for these services. Marketing consulting services can impact public perception and engagement with health initiatives.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Cost Plus Award Fee contracts require diligent monitoring to control costs.
- The specific deliverables and performance metrics are critical for assessing effectiveness.
Positive Signals
- Full and open competition utilized.
- Contract supports critical public health communication.
Sector Analysis
Marketing consulting services are essential for government agencies to effectively communicate with the public. Spending in this sector can vary widely based on agency needs and campaign scope.
Small Business Impact
The data does not indicate if small businesses were involved in this contract, either as prime contractors or subcontractors.
Oversight & Accountability
The Cost Plus Award Fee structure necessitates strong oversight to ensure performance objectives are met and costs are controlled. Regular reviews of award fees are essential.
Related Government Programs
- Marketing Consulting Services
- Department of Health and Human Services Contracting
- Centers for Disease Control and Prevention Programs
Risk Flags
- Potential for cost overruns with Cost Plus Award Fee structure.
- Need for clear performance metrics to ensure effectiveness.
- Ensuring the communication strategies align with current public health priorities.
- Assessing the long-term value and return on investment for public health campaigns.
Tags
marketing-consulting-services, department-of-health-and-human-services, ga, do, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Health and Human Services awarded $23.4 million to ACADEMY FOR EDUCATIONAL DEVELOPMENT, INC.. DCH COMMUNICATION SUPPORT TASK ORDER
Who is the contractor on this award?
The obligated recipient is ACADEMY FOR EDUCATIONAL DEVELOPMENT, INC..
Which agency awarded this contract?
Awarding agency: Department of Health and Human Services (Centers for Disease Control and Prevention).
What is the total obligated amount?
The obligated amount is $23.4 million.
What is the period of performance?
Start: 2011-09-29. End: 2015-09-28.
What specific communication strategies and deliverables were outlined in the contract to justify the $23.4 million cost?
The contract likely details a range of communication support activities, potentially including public awareness campaigns, media relations, digital outreach, and content development. The cost would be justified by the scope, complexity, and expected reach of these initiatives, aiming to achieve specific public health objectives set by the CDC.
How was the 'award fee' component structured, and what metrics were used to determine contractor performance and associated fee?
The award fee structure would typically involve pre-defined performance criteria and objective metrics related to the communication goals. The CDC would evaluate the contractor's performance against these benchmarks, and the 'award fee' would be a variable amount paid based on the level of success achieved, incentivizing high performance.
What is the anticipated impact of these communication services on public health outcomes, and how will that impact be measured?
The impact is expected to be improved public understanding and adoption of health recommendations, leading to better health outcomes. Measurement would likely involve tracking campaign reach, public engagement metrics, shifts in public knowledge or behavior, and potentially correlating these with epidemiological data where applicable.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services › Marketing Consulting Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Solicitation ID: 2006N08350
Offers Received: 3
Pricing Type: COST PLUS AWARD FEE (R)
Evaluated Preference: NONE
Contractor Details
Address: 1825 CONNECTICUT AVE NW STE 800, WASHINGTON, DC, 20009
Business Categories: Category Business, Educational Institution, Higher Education, Nonprofit Organization, Not Designated a Small Business
Financial Breakdown
Contract Ceiling: $23,738,799
Exercised Options: $23,381,932
Current Obligation: $23,381,932
Parent Contract
Parent Award PIID: HHSD200200720009I
IDV Type: IDC
Timeline
Start Date: 2011-09-29
Current End Date: 2015-09-28
Potential End Date: 2015-09-28 00:00:00
Last Modified: 2015-08-07
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