DoD's $13.6M Marketing Support Contract Awarded to Booz Allen Hamilton Under Full and Open Competition
Contract Overview
Contract Amount: $13,626,801 ($13.6M)
Contractor: Booz Allen Hamilton Inc
Awarding Agency: Department of Defense
Start Date: 2009-03-11
End Date: 2014-08-31
Contract Duration: 1,999 days
Daily Burn Rate: $6.8K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 5
Pricing Type: TIME AND MATERIALS
Sector: Other
Official Description: MARKETING AND EDUCATION SUPPORT SERVICES
Place of Performance
Location: FALLS CHURCH, FAIRFAX County, VIRGINIA, 22041
State: Virginia Government Spending
Plain-Language Summary
Department of Defense obligated $13.6 million to BOOZ ALLEN HAMILTON INC for work described as: MARKETING AND EDUCATION SUPPORT SERVICES Key points: 1. Contract awarded to a single large business, Booz Allen Hamilton, for marketing and education support. 2. The contract was awarded under full and open competition, suggesting a competitive bidding process. 3. The duration of the contract (1999 days) is substantial, indicating a long-term need for these services. 4. The specific NAICS code (541910) points to Marketing Research and Public Opinion Polling services.
Value Assessment
Rating: good
The contract's total value of $13.6M over approximately 5.5 years suggests a reasonable annual spend for specialized marketing and research services. Benchmarking against similar large-scale government marketing contracts would provide further context on its value.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded using full and open competition, which typically allows for the widest possible range of bidders and promotes price discovery. This method is generally expected to yield competitive pricing.
Taxpayer Impact: Awarded under full and open competition, this contract aims to ensure taxpayer funds are used efficiently for necessary marketing and education support services.
Public Impact
Public awareness and understanding of Department of Defense initiatives may be enhanced through these marketing and education services. The contract supports the Defense Health Agency, potentially impacting public health campaigns or military health system outreach. Transparency in government communication efforts is supported by the use of professional marketing and research services.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Potential for scope creep in long-term marketing contracts.
- Reliance on a single large contractor for critical support services.
Positive Signals
- Awarded through full and open competition.
- Services support a critical agency (Defense Health Agency).
Sector Analysis
This contract falls within the professional services sector, specifically marketing and public opinion polling. Government spending in this area supports agency outreach, public relations, and research initiatives. Benchmarks for similar contracts would depend on the scope and duration.
Small Business Impact
The contract was awarded to Booz Allen Hamilton Inc., a large business. There is no indication in the provided data that small businesses were subcontracted or involved in this specific award, which is common for large prime contracts.
Oversight & Accountability
The use of full and open competition suggests a structured procurement process. Oversight would typically involve contract performance monitoring by the Defense Health Agency to ensure deliverables meet requirements and stay within budget.
Related Government Programs
- Marketing Research and Public Opinion Polling
- Department of Defense Contracting
- Defense Health Agency Programs
Risk Flags
- Contract duration is substantial.
- Awarded to a single large business.
- Potential for evolving market needs over contract lifespan.
Tags
marketing-research-and-public-opinion-po, department-of-defense, va, do, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Defense awarded $13.6 million to BOOZ ALLEN HAMILTON INC. MARKETING AND EDUCATION SUPPORT SERVICES
Who is the contractor on this award?
The obligated recipient is BOOZ ALLEN HAMILTON INC.
Which agency awarded this contract?
Awarding agency: Department of Defense (Defense Health Agency).
What is the total obligated amount?
The obligated amount is $13.6 million.
What is the period of performance?
Start: 2009-03-11. End: 2014-08-31.
What specific marketing and education outcomes were achieved by Booz Allen Hamilton under this contract?
The provided data does not detail the specific outcomes or deliverables achieved. Further analysis would require reviewing contract performance reports, final reports, or agency assessments to determine the effectiveness and impact of the marketing and education support services provided by Booz Allen Hamilton.
Were there any identified risks related to the long duration (1999 days) of this contract?
Long-duration contracts can pose risks such as evolving market conditions, technological obsolescence, and potential contractor complacency. For this contract, risks might include the changing landscape of marketing strategies and public opinion over its 5.5-year span, potentially requiring adaptive management from the agency.
How did the full and open competition process ensure the best value for taxpayer dollars?
Full and open competition allows multiple qualified vendors to bid, fostering a competitive environment that typically drives down prices and encourages innovation. The agency likely evaluated proposals based on a combination of technical merit and cost, aiming to select the offer that provided the best overall value and met the specific needs of the Defense Health Agency.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Other Professional, Scientific, and Technical Services › Marketing Research and Public Opinion Polling
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Offers Received: 5
Pricing Type: TIME AND MATERIALS (Y)
Evaluated Preference: NONE
Contractor Details
Parent Company: Booz Allen Hamilton Holding Corporation (UEI: 964725688)
Address: 8283 GREENSBORO DR # 700, MC LEAN, VA, 90
Business Categories: Category Business, Not Designated a Small Business
Financial Breakdown
Contract Ceiling: $16,191,033
Exercised Options: $13,626,801
Current Obligation: $13,626,801
Parent Contract
Parent Award PIID: GS23F0184N
IDV Type: FSS
Timeline
Start Date: 2009-03-11
Current End Date: 2014-08-31
Potential End Date: 2014-08-31 00:00:00
Last Modified: 2014-05-23
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