Implement Social Marketing Program to Imporive Specific Health Outcomes by Promoting Healthy Behaviors Utilizing Behavior Change Communication, Product Promotion and Product Sales Strategies
Contract Overview
Contract Amount: $16,549,795 ($16.5M)
Contractor: Population Services International
Awarding Agency: Agency for International Development
Start Date: 2009-04-15
End Date: 2014-04-15
Contract Duration: 1,826 days
Daily Burn Rate: $9.1K/day
Official Description: IMPLEMENT SOCIAL MARKETING PROGRAM TO IMPORIVE SPECIFIC HEALTH OUTCOMES BY PROMOTING HEALTHY BEHAVIORS UTILIZING BEHAVIOR CHANGE COMMUNICATION, PRODUCT PROMOTION AND PRODUCT SALES STRATEGIES.