HHS awards $44,866 for Marketing Research, full and open competition

Contract Overview

Contract Amount: $44,867 ($44.9K)

Contractor: Matthews Media Group, Inc

Awarding Agency: Department of Health and Human Services

Start Date: 2020-04-06

End Date: 2022-04-05

Contract Duration: 729 days

Daily Burn Rate: $62/day

Competition Type: FULL AND OPEN COMPETITION

Number of Offers Received: 1

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: MATTHEWS MEDIA GROUP INC:1108074 [20-005258]

Place of Performance

Location: BETHESDA, MONTGOMERY County, MARYLAND, 20892

State: Maryland Government Spending

Plain-Language Summary

Department of Health and Human Services obligated $44,866.56 to MATTHEWS MEDIA GROUP, INC for work described as: MATTHEWS MEDIA GROUP INC:1108074 [20-005258] Key points: 1. Spending is concentrated within the Marketing Research and Public Opinion Polling sector. 2. The contract was awarded through full and open competition, suggesting a competitive market. 3. The award value is relatively small, indicating a low-risk procurement. 4. The contract duration is two years, with a fixed-price structure.

Value Assessment

Rating: good

The award value of $44,866.56 for a two-year contract appears reasonable for marketing research services. Benchmarking against similar contracts for this NAICS code would provide a more precise assessment.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The contract was awarded using full and open competition, which typically leads to better price discovery and value for the government. This method ensures a wide range of potential bidders can participate.

Taxpayer Impact: The relatively small award value suggests a minimal direct taxpayer impact from this specific contract.

Public Impact

Public opinion polling services can inform government health initiatives. The contract supports federal agencies in understanding public sentiment on health matters. Transparency in government contracting ensures accountability for public funds.

Waste & Efficiency Indicators

Waste Risk Score: 62 / 10

Positive Signals

Full and open competition utilized.
Fixed-price contract type.
Small business participation not explicitly excluded.

Sector Analysis

The Marketing Research and Public Opinion Polling sector (NAICS 541910) supports various government functions by gathering and analyzing public data. Spending in this sector can fluctuate based on agency needs for market insights and public engagement.

Small Business Impact

The data does not indicate whether small businesses participated in or were awarded this contract. Further analysis would be needed to determine the extent of small business involvement.

Oversight & Accountability

The contract was awarded by the Department of Health and Human Services (HHS) through the National Institutes of Health (NIH), indicating established oversight mechanisms. The fixed-price contract type provides cost certainty.

Related Government Programs

Marketing Research and Public Opinion Polling
Department of Health and Human Services Contracting
National Institutes of Health Programs

Risk Flags

Lack of specific service details.
No explicit small business participation data.
Potential for scope creep in fixed-price contracts.

Frequently Asked Questions

What is this federal contract paying for?

Department of Health and Human Services awarded $44,866.56 to MATTHEWS MEDIA GROUP, INC. MATTHEWS MEDIA GROUP INC:1108074 [20-005258]

Who is the contractor on this award?

The obligated recipient is MATTHEWS MEDIA GROUP, INC.

Which agency awarded this contract?

Awarding agency: Department of Health and Human Services (National Institutes of Health).

What is the total obligated amount?

The obligated amount is $44,866.56.

What is the period of performance?

Start: 2020-04-06. End: 2022-04-05.

What specific marketing research or public opinion polling services were procured under this contract?

The contract details do not specify the exact nature of the marketing research or public opinion polling services. Typically, such contracts could involve surveys, focus groups, data analysis, or strategy development to understand public health behaviors, program effectiveness, or communication needs for NIH initiatives.

What is the potential risk associated with the fixed-price contract type for these services?

The primary risk with a fixed-price contract is that the contractor may not deliver the full scope or quality of services if costs escalate beyond their initial estimate. However, for well-defined marketing research, this structure can incentivize efficiency and cost control by the contractor.

How effectively does this contract contribute to the National Institutes of Health's mission?

This contract likely supports the NIH's mission by providing crucial insights into public health perceptions, enabling more targeted and effective health communication campaigns and research initiatives. Understanding public opinion can help tailor interventions and disseminate research findings more successfully.

Industry Classification

NAICS: Professional, Scientific, and Technical Services › Other Professional, Scientific, and Technical Services › Marketing Research and Public Opinion Polling

Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Offers Received: 1

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Address: 2600 TOWER OAKS BLVD, ROCKVILLE, MD, 20852

Business Categories: Category Business, Not Designated a Small Business

Financial Breakdown

Contract Ceiling: $44,867

Exercised Options: $44,867

Current Obligation: $44,867

Actual Outlays: $31,366

Contract Characteristics

Commercial Item: COMMERCIAL PRODUCTS/SERVICES PROCEDURES NOT USED

Parent Contract

Parent Award PIID: GS23F0190M

IDV Type: FSS

Timeline