DOT Awards $2.4M for Graphic Design & Social Media to Booz Allen Hamilton
Contract Overview
Contract Amount: $2,423,677 ($2.4M)
Contractor: Booz Allen Hamilton Inc
Awarding Agency: Department of Transportation
Start Date: 2025-02-01
End Date: 2027-09-29
Contract Duration: 970 days
Daily Burn Rate: $2.5K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 1
Pricing Type: TIME AND MATERIALS
Sector: Other
Official Description: COMMUNICATIONS SERVICES: GRAPHIC DESIGN AND SOCIAL MEDIA
Place of Performance
Location: MCLEAN, FAIRFAX County, VIRGINIA, 22102
State: Virginia Government Spending
Plain-Language Summary
Department of Transportation obligated $2.4 million to BOOZ ALLEN HAMILTON INC for work described as: COMMUNICATIONS SERVICES: GRAPHIC DESIGN AND SOCIAL MEDIA Key points: 1. Contract awarded to a large, established firm, Booz Allen Hamilton. 2. Spending falls under 'All Other Professional, Scientific, and Technical Services'. 3. Full and open competition was utilized, suggesting a competitive bidding process. 4. The contract duration is approximately 2.7 years, with a total value of $2.42M.
Value Assessment
Rating: fair
The contract value of $2.42M over 970 days suggests a daily rate of approximately $2,500. This rate needs to be benchmarked against similar graphic design and social media services contracts to assess value.
Cost Per Unit: $2,500/day (estimated)
Competition Analysis
Competition Level: full-and-open
The use of full and open competition indicates that multiple vendors had the opportunity to bid. This method generally promotes price discovery and competitive pricing.
Taxpayer Impact: Taxpayer funds are being used for essential communication services, with the expectation that competitive bidding will ensure a reasonable price.
Public Impact
Enhances public outreach and communication for the Federal Highway Administration. Supports the agency's mission through visual and digital content creation. Potential for improved public understanding of transportation initiatives.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Lack of specific per-unit cost benchmarks for graphic design and social media services.
- Potential for scope creep in 'All Other Professional, Scientific, and Technical Services' categories.
Positive Signals
- Awarded under full and open competition.
- Contract supports critical agency communication functions.
Sector Analysis
This contract falls within the professional, scientific, and technical services sector, specifically graphic design and social media management. Benchmarks for similar services vary widely based on scope and complexity.
Small Business Impact
The contract was awarded to Booz Allen Hamilton, a large business. There is no indication of small business participation in this specific award, which could be an area for future consideration.
Oversight & Accountability
The Federal Highway Administration is responsible for overseeing this contract. Standard oversight procedures for delivery orders under larger contracts should apply.
Related Government Programs
- All Other Professional, Scientific, and Technical Services
- Department of Transportation Contracting
- Federal Highway Administration Programs
Risk Flags
- Potential for cost overruns if scope is not clearly defined.
- Reliance on a single large contractor for diverse communication needs.
- Difficulty in benchmarking unique creative service costs.
- Measuring the ROI of social media and graphic design can be challenging.
Tags
all-other-professional-scientific-and-te, department-of-transportation, va, delivery-order, 1m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Transportation awarded $2.4 million to BOOZ ALLEN HAMILTON INC. COMMUNICATIONS SERVICES: GRAPHIC DESIGN AND SOCIAL MEDIA
Who is the contractor on this award?
The obligated recipient is BOOZ ALLEN HAMILTON INC.
Which agency awarded this contract?
Awarding agency: Department of Transportation (Federal Highway Administration).
What is the total obligated amount?
The obligated amount is $2.4 million.
What is the period of performance?
Start: 2025-02-01. End: 2027-09-29.
What specific deliverables are expected for the graphic design and social media services?
The contract details do not specify the exact deliverables. However, typical expectations for graphic design include branding materials, infographics, and visual assets for campaigns. Social media services usually encompass content creation, scheduling, engagement monitoring, and performance analytics across various platforms.
How will the effectiveness of the graphic design and social media campaigns be measured?
Effectiveness is typically measured through key performance indicators (KPIs) such as engagement rates, reach, website traffic driven from social media, sentiment analysis, and achievement of specific campaign objectives. The contract should ideally outline these metrics and reporting requirements.
Are there opportunities for small businesses to subcontract on this award?
While the prime contractor is a large business, subcontracting opportunities for small businesses are common in federal contracts. The Federal Highway Administration may encourage or require the prime contractor to outline their small business subcontracting plan.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Other Professional, Scientific, and Technical Services › All Other Professional, Scientific, and Technical Services
Product/Service Code: RESEARCH AND DEVELOPMENT › Transportation R&D Services
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Offers Received: 1
Pricing Type: TIME AND MATERIALS (Y)
Evaluated Preference: NONE
Contractor Details
Parent Company: Booz Allen Hamilton Holding Corporation
Address: 8283 GREENSBORO DR, MCLEAN, VA, 22102
Business Categories: Category Business, Corporate Entity Not Tax Exempt, Not Designated a Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $2,423,677
Exercised Options: $2,423,677
Current Obligation: $2,423,677
Actual Outlays: $876,280
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES PROCEDURES NOT USED
Cost or Pricing Data: NO
Parent Contract
Parent Award PIID: 693JJ321D000022
IDV Type: IDC
Timeline
Start Date: 2025-02-01
Current End Date: 2027-09-29
Potential End Date: 2027-09-29 00:00:00
Last Modified: 2026-02-04
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