Treasury's Mint awards $2.2M content marketing task order to YES& FEDERAL, LLC for digital, print, and video assets

Contract Overview

Contract Amount: $2,203,500 ($2.2M)

Contractor: YES& Federal, LLC

Awarding Agency: Department of the Treasury

Start Date: 2025-06-23

End Date: 2027-02-28

Contract Duration: 615 days

Daily Burn Rate: $3.6K/day

Competition Type: FULL AND OPEN COMPETITION

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: OY3 CONTENT MARKETING THIS TASK ORDER IS FOR SERVICES TO DEVELOP CONTENT MARKETING IN THE FORM OF DIGITAL, PRINT, AND VIDEO ASSETS.

Place of Performance

Location: WASHINGTON, DISTRICT OF COLUMBIA County, DISTRICT OF COLUMBIA, 20001

State: District of Columbia Government Spending

Plain-Language Summary

Department of the Treasury obligated $2.2 million to YES& FEDERAL, LLC for work described as: OY3 CONTENT MARKETING THIS TASK ORDER IS FOR SERVICES TO DEVELOP CONTENT MARKETING IN THE FORM OF DIGITAL, PRINT, AND VIDEO ASSETS. Key points: 1. Value for money appears fair given the scope of content marketing services required. 2. Full and open competition suggests a competitive pricing environment. 3. The contract duration of over 1.5 years provides stability for service delivery. 4. Fixed-price contract type shifts performance risk to the contractor. 5. The contract is positioned within the professional services sector, specifically custom computer programming. 6. The task order is a delivery order under a larger indefinite-delivery contract.

Value Assessment

Rating: fair

The contract value of $2.2 million for content marketing services over approximately 20 months seems reasonable. Benchmarking against similar content creation contracts is difficult without more specific service details. However, the fixed-price nature of the contract suggests that the contractor bears the risk of cost overruns, which can be a positive indicator for value if the contractor performs efficiently. The scope includes digital, print, and video assets, indicating a comprehensive approach to marketing.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

This task order was awarded under full and open competition, indicating that all responsible sources were permitted to submit offers. The specific number of bidders is not provided, but the competitive nature of the award process generally leads to better price discovery and potentially more favorable terms for the government. This approach aims to ensure the government receives the best value by considering a wide range of potential contractors.

Taxpayer Impact: Full and open competition is beneficial for taxpayers as it fosters a competitive environment, driving down costs and encouraging innovation among contractors vying for the award.

Public Impact

The United States Mint will benefit from enhanced content marketing capabilities. Services delivered include the development of digital, print, and video marketing assets. The geographic impact is primarily within the District of Columbia, where the Mint is headquartered. Workforce implications are likely to involve marketing and creative professionals employed by YES& FEDERAL, LLC.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Warning Flags

Lack of specific performance metrics in the provided data makes it difficult to assess contractor performance.
The duration of the contract (over 1.5 years) could lead to potential scope creep if not managed carefully.
Reliance on a single delivery order under a larger IDIQ structure might limit flexibility if needs change significantly.

Positive Signals

Awarded under full and open competition, suggesting a robust vetting process.
Fixed-price contract type aligns incentives for efficient delivery.
The contractor, YES& FEDERAL, LLC, has secured a federal contract, indicating some level of established capability.
The contract is for content marketing, a crucial function for public engagement and outreach.

Sector Analysis

This contract falls within the professional, scientific, and technical services sector, specifically related to marketing and advertising. The North American Industry Classification System (NAICS) code 541511 (Custom Computer Programming Services) is listed, which might indicate a focus on digital content creation and integration. The market for content marketing services is substantial, with government agencies increasingly investing in digital outreach and communication strategies to engage the public and stakeholders.

Small Business Impact

The data indicates that this contract was not set aside for small businesses (ss: false, sb: false). Therefore, there are no direct subcontracting implications for small businesses stemming from a small business set-aside. However, the prime contractor, YES& FEDERAL, LLC, may choose to subcontract portions of the work to small businesses as part of their overall business strategy, though this is not mandated by the contract terms provided.

Oversight & Accountability

Oversight for this contract will likely be managed by the contracting officer and program officials within the United States Mint. Accountability measures are typically embedded within the contract terms, including performance standards and delivery schedules. Transparency is facilitated through federal contract databases where such awards are reported. Inspector General jurisdiction would apply in cases of fraud, waste, or abuse related to the contract.

Related Government Programs

Marketing and Advertising Services
Content Creation Services
Digital Media Production
Public Relations Services
Information Technology Services (related to digital content)

Risk Flags

Potential for scope creep due to long contract duration.
Risk of contractor underperformance in delivering diverse content formats.
Dependency on a single delivery order for critical marketing functions.

Frequently Asked Questions

What is this federal contract paying for?

Department of the Treasury awarded $2.2 million to YES& FEDERAL, LLC. OY3 CONTENT MARKETING THIS TASK ORDER IS FOR SERVICES TO DEVELOP CONTENT MARKETING IN THE FORM OF DIGITAL, PRINT, AND VIDEO ASSETS.

Who is the contractor on this award?

The obligated recipient is YES& FEDERAL, LLC.

Which agency awarded this contract?

Awarding agency: Department of the Treasury (United States Mint).

What is the total obligated amount?

The obligated amount is $2.2 million.

What is the period of performance?

Start: 2025-06-23. End: 2027-02-28.

What is the track record of YES& FEDERAL, LLC in delivering similar content marketing services to federal agencies?

Assessing the track record of YES& FEDERAL, LLC requires a deeper dive into their past performance on federal contracts. While their selection for this task order suggests they met initial qualification criteria, specific details on their experience with digital, print, and video asset creation for government entities are not provided in the summary data. Further investigation into contract databases like SAM.gov or FPDS-NG could reveal past performance evaluations, contract values, and the types of services they have previously rendered. Understanding their history with similar scopes of work, especially for agencies like the Mint, would provide better insight into their capability to meet the current requirements and manage the $2.2 million award effectively.

How does the $2.2 million value compare to typical content marketing contracts for federal agencies of similar size and scope?

The $2.2 million value for a task order spanning approximately 20 months for comprehensive content marketing (digital, print, video) appears to be within a reasonable range for federal agencies. However, a precise comparison is challenging without granular data on the specific deliverables and service levels. Larger agencies or those with extensive public outreach mandates might award larger or more frequent contracts. Smaller agencies or those with more focused needs would likely have smaller contracts. The United States Mint, being a significant bureau within the Treasury Department, requires robust communication strategies, making this investment proportionate to its operational scope. Benchmarking against contracts for agencies like the Bureau of Engraving and Printing or other Treasury bureaus with similar communication needs would offer a more direct comparison.

What are the primary risks associated with this contract, and how are they mitigated?

Key risks include potential underperformance by the contractor in delivering high-quality content across diverse formats (digital, print, video), schedule delays impacting the Mint's marketing timelines, and cost overruns if the fixed-price contract is not managed efficiently. Mitigation strategies include the government's oversight through contract administration, regular progress reviews, and clearly defined deliverables and acceptance criteria. The fixed-price nature of the contract inherently shifts some financial risk to the contractor. Furthermore, the award under full and open competition suggests a vetting process that aimed to select a capable vendor, reducing the risk of selecting an unqualified provider.

How effective is the current contract structure in ensuring the United States Mint achieves its content marketing objectives?

The effectiveness of the contract structure hinges on the clarity of the statement of work and the performance metrics established. A delivery order under an IDIQ contract with a firm fixed-price payment structure is a standard approach for acquiring defined services. This structure provides clarity on cost and scope. However, its effectiveness in achieving objectives depends on how well the objectives themselves are defined and how performance is measured against them. Regular communication, performance monitoring, and the ability to provide feedback are crucial. If the Mint has clearly articulated its marketing goals and the contractor is aligned with them, the structure can be effective. The success will ultimately be measured by the impact of the content marketing assets created.

What are the historical spending patterns for content marketing or similar services by the United States Mint?

Analyzing historical spending patterns for content marketing by the United States Mint would provide valuable context for this $2.2 million award. Without specific historical data, it's difficult to determine if this represents an increase, decrease, or consistent level of investment. Agencies often adjust their spending based on strategic priorities, technological advancements (like the rise of digital media), and budget allocations. Understanding past expenditures on similar services, such as advertising, public affairs, or digital content development, would help assess whether this contract is an anomaly or part of an ongoing trend in the Mint's communication strategy. This information is typically available through federal procurement data systems.

Industry Classification

NAICS: Professional, Scientific, and Technical Services › Computer Systems Design and Related Services › Custom Computer Programming Services

Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: NEGOTIATED PROPOSAL/QUOTE

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Address: 1700 DIAGONAL RD STE 450, ALEXANDRIA, VA, 22314

Business Categories: Category Business, Corporate Entity Not Tax Exempt, Limited Liability Corporation, Small Business, Special Designations, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $2,203,500

Exercised Options: $2,203,500

Current Obligation: $2,203,500

Actual Outlays: $473,622

Contract Characteristics

Commercial Item: COMMERCIAL PRODUCTS/SERVICES PROCEDURES NOT USED

Cost or Pricing Data: NO

Parent Contract

Parent Award PIID: 2031JG22D00008

IDV Type: IDC

Timeline