Department of Labor Awards $12.5M Advertising Contract to Concepts, Inc. Under BPA

Contract Overview

Contract Amount: $12,518,270 ($12.5M)

Contractor: Concepts, Inc.

Awarding Agency: Department of Labor

Start Date: 2022-06-21

End Date: 2026-06-21

Contract Duration: 1,461 days

Daily Burn Rate: $8.6K/day

Competition Type: FULL AND OPEN COMPETITION

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: NEW SEED REQUIREMENT TO BE AWARDED AGAINST BPA 1605C5-22-A-0001. POP TO START 6/22/2022. LINDA JACKSON WILL BE THE PRIMARY COR. JANET VOIGHT WILL BE THE ALTERNATE COR.

Place of Performance

Location: WASHINGTON, DISTRICT OF COLUMBIA County, DISTRICT OF COLUMBIA, 20210

State: District of Columbia Government Spending

Plain-Language Summary

Department of Labor obligated $12.5 million to CONCEPTS, INC. for work described as: NEW SEED REQUIREMENT TO BE AWARDED AGAINST BPA 1605C5-22-A-0001. POP TO START 6/22/2022. LINDA JACKSON WILL BE THE PRIMARY COR. JANET VOIGHT WILL BE THE ALTERNATE COR. Key points: 1. Contract awarded to Concepts, Inc. for advertising services. 2. Full and open competition was utilized for this award. 3. The contract has a duration of approximately 4 years. 4. This award falls under the Advertising Agencies sector.

Value Assessment

Rating: good

The contract value of $12.5M over 4 years appears reasonable for advertising services. Benchmarking against similar contracts is difficult without more specific service details, but the firm-fixed-price structure suggests a defined scope.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The award was made under full and open competition, indicating a robust process for soliciting bids. This method generally promotes competitive pricing and ensures the government receives the best value.

Taxpayer Impact: The use of full and open competition is expected to yield a fair price, maximizing taxpayer value for the advertising services procured.

Public Impact

Government advertising campaigns will be managed by Concepts, Inc. The Department of Labor will receive advertising support services. Taxpayers benefit from a competitive bidding process for these services.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Positive Signals

Full and open competition utilized
Firm fixed price contract type

Sector Analysis

This contract falls within the Advertising Agencies sector (NAICS 541810). Spending in this sector can vary widely based on agency needs, but this award represents a significant investment in advertising services by the Department of Labor.

Small Business Impact

The data indicates that small business participation was not a factor in this specific award (sb: false). Further analysis would be needed to determine if overall small business utilization goals are being met by the agency.

Oversight & Accountability

The contract specifies a primary and alternate Contracting Officer's Representative (COR), indicating clear lines of responsibility for oversight. The BPA call mechanism suggests a streamlined but monitored procurement process.

Related Government Programs

Advertising Agencies
Department of Labor Contracting
Office of the Assistant Secretary for Administration and Management Programs

Risk Flags

Lack of specific service details
Absence of performance metrics
Limited insight into small business impact

Frequently Asked Questions

What is this federal contract paying for?

Department of Labor awarded $12.5 million to CONCEPTS, INC.. NEW SEED REQUIREMENT TO BE AWARDED AGAINST BPA 1605C5-22-A-0001. POP TO START 6/22/2022. LINDA JACKSON WILL BE THE PRIMARY COR. JANET VOIGHT WILL BE THE ALTERNATE COR.

Who is the contractor on this award?

The obligated recipient is CONCEPTS, INC..

Which agency awarded this contract?

Awarding agency: Department of Labor (Office of the Assistant Secretary for Administration and Management).

What is the total obligated amount?

The obligated amount is $12.5 million.

What is the period of performance?

Start: 2022-06-21. End: 2026-06-21.

What specific advertising services are included in this contract, and how do they align with the Department of Labor's strategic communication goals?

The provided data does not detail the specific advertising services procured. Understanding the scope, such as media buys, creative development, or campaign management, is crucial for assessing value. Alignment with strategic goals would require reviewing the Department of Labor's communication objectives and the contract's statement of work.

Are there any performance metrics or KPIs defined in the contract to measure the effectiveness of the advertising campaigns managed by Concepts, Inc.?

The data does not specify performance metrics or Key Performance Indicators (KPIs). Effective oversight would necessitate clear, measurable objectives within the contract to evaluate the success of advertising efforts and ensure accountability for results achieved by Concepts, Inc.

How does the benchmarked price per unit for similar advertising services compare to the estimated cost under this contract, considering the firm-fixed-price structure?

A precise per-unit cost benchmark is not available without more granular data on the services provided. However, the firm-fixed-price nature of this contract suggests that the costs are predetermined. A comparison would require detailed service breakdowns and market research on comparable advertising contracts.

Industry Classification

NAICS: Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Solicitation ID: 1605C5-22-Q-00042

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Parent Company: Concepts Inc.

Address: 2255 GLADES RD STE 324A, BOCA RATON, FL, 33431

Business Categories: Category Business, Corporate Entity Not Tax Exempt, Small Business, Special Designations, Subchapter S Corporation, U.S.-Owned Business, Woman Owned Business, Women Owned Small Business

Financial Breakdown

Contract Ceiling: $12,518,270

Exercised Options: $12,518,270

Current Obligation: $12,518,270

Actual Outlays: $11,644,069

Contract Characteristics

Commercial Item: COMMERCIAL PRODUCTS/SERVICES

Parent Contract

Parent Award PIID: 1605C522A0001

IDV Type: BPA

Timeline